Book My Free Strategy Call

Google Ads management for Michigan businessesA Google Ads agency in Michigan built around your towns, seasons and booked jobs.

Modern Apex is a Google Ads agency in Michigan for local service businesses. We target the towns you can serve, separate your services, track calls to booked jobs and charge a flat monthly fee that never rises with your ad spend.

Book My Free Strategy Call

Free. 30 minutes. No strings attached.
Leave with three priorities, whether you hire us or not.

Google PartnerRead our client reviewsHow pricing works

Michigan businesses we work with

Browse all client results

Figures come from each client's published record, which states its reporting period and how results were measured. Past results belong to that client and are not a forecast.

Google Ads management across Michigan

Google Ads in Michigan is not one market. Oakland County had 39,792 business establishments in 2023, including 1,744 specialty trade contractors, so a roofer or electrician bidding there is in a crowded auction. Lapeer County next door had 1,771 establishments in total. Kent County had 17,799 and grew 2.3% from 2020 to 2024. The right budget, bids and targeting depend on which of those markets you are in, and a campaign copied from one county to another rarely fits.

Location settings deserve the first look. A radius drawn around Fenton crosses into Genesee, Oakland and Livingston counties, three markets with median household incomes of $60,192, $92,230 and $103,737 in 2023. We target the towns and townships you serve by name, set the campaign to reach people located in those places rather than people merely interested in them, and exclude the areas you will not drive to.

Michigan's seasons move demand more than a flat monthly budget allows for. Landscapers, pavers and pool companies peak in the warm months; snow removal and furnace repair peak in winter; and tourism counties swing with their visitors. Mackinac County had 46 accommodation businesses in 2023 for 11,144 residents, while Grand Traverse County had 44 for 96,625. We split seasonal services into their own campaigns, so budget can move with demand instead of being spread evenly across the year.

We judge campaigns by booked work: calls, forms and, where possible, inquiries matched to jobs, with search terms reviewed regularly to cut wasted clicks. Our Michigan Google Ads work includes Premier Paving in Clarkston, Blade Runner Landscaping in Brighton, Daskal Landscaping in Northville and CAMP Landscape Management in Grand Rapids. We are a verified Google Partner. We recommend a minimum ad budget of $1,200 a month, paid directly to Google, and management is a flat monthly fee with no setup fee. The ad account stays in your name.

What we would do first

The first things we would work on, before spending more money on reach.

Targeting that matches your drive

Target the towns and townships you actually serve, set to reach people located there, and exclude places that never turn into profitable jobs.

One campaign per service

Separate services such as repairs, installs and seasonal work, so each one gets its own budget, ads, landing page and search terms.

Calls and booked jobs, tracked

Set up tracking for calls, forms and bookings before spending, so decisions come from real inquiries and booked work rather than clicks.

Budget that follows the season

Start from the $1,200 a month recommended minimum, paid directly to Google, and move budget between campaigns as Michigan's seasons shift demand.

Google Ads management by county

Local pages for the counties where we see the most demand, plus a marketing page for every county in Michigan.

Every other Michigan county

What working with us looks like

Clear terms before any work starts. Google Ads management has a six-month initial commitment, then runs month to month with 30 days written notice.

  • A free 30-minute call with NickTalk through your business with the founder, not a salesperson.
  • An itemized quote within 24 hoursYou see the scope and the price before you commit to anything.
  • No setup fee for Google AdsA flat monthly management fee, never a percentage of ad spend.
  • You own your accountsYour website, your domain and your Google Ads account stay in your name.

See how pricing works

Talk it through with Nick.

Bring what you have today. You will leave with a clear view of what to fix first.

How much should a Michigan business spend on Google Ads?

We recommend at least $1,200 a month in ad spend, paid directly to Google. The right figure depends on your services, your county's competition and the value of a booked job, which we work out on the strategy call.

How do you charge for management?

A flat monthly fee quoted to the scope, never a percentage of ad spend, with no setup fee. Management starts with a 6-month commitment, then continues month to month with 30 days written notice.

Who owns the Google Ads account?

You do. The account stays in your name with your billing, so its history and data remain yours if you ever stop working with us.

Should I pause ads in the off season?

Not always. Some services can stay on at a low budget to catch early planners, while others should stop. We decide campaign by campaign from your search terms and booked jobs, not by the calendar alone.

Do you work with businesses across Michigan?

Yes. Our Google Ads clients include businesses in Oakland, Livingston, Genesee, Macomb, Wayne and Kent counties. Planning happens on video or phone calls with Nick, who takes every strategy call himself.

Book My Free Strategy Call

No strings attached. Choose a time, bring your questions and leave with a clearer next move.