Tree removal in your service area
Match the service, location and urgency in the search.
Google Ads for local service businesses
Google Ads for
the jobs you want.
Reach people searching for your services, in the places you actually work. Start with a free action plan: search themes, a draft ad and three priorities based on your answers.
See your plan immediately. No email or meeting required.Want to see our work first? Read a real client story.
Built around customer intentGoogle Ads
tree removal near me
An example search. A specific service. A customer with a job to do.
The searchYour websiteThe inquiry
Ole Man RB’s Tree Service · Michigan
10×
Monthly revenue growthPublished client case study
March 2023 to February 2025
A real business.
A lasting partnership.
A rebuilt campaign, ongoing optimization, and a working relationship that continued as Chris acquired CAMP Landscape Management. We now manage Google Ads for both businesses.
“What impressed me most was their level of communication and transparency.”
The search is only
the beginning.
The words someone types, the ad they see, and the page they land on should all point to the same service.
Illustrative campaign example · Tree service
A customer searches
“tree removal near me”
A homeowner needs a tree removed.
Explore the tree-service approachShow the crew. Explain the removal.
Relevant project photos, the areas you cover and a clear estimate request.
Is it a job you can take?
Confirm the property location, work needed and timing. Use that feedback to improve targeting.
A customer searches
“ceramic coating near me”
A vehicle owner is comparing coating options.
Explore the auto-detailing approachCeramic coating for their vehicle
Keep the coating offer distinct from detailing, tint or DIY products.
Show the finish. Explain the options.
Real vehicles, coating packages and the information needed to request a quote.
Which vehicle, service and timeframe?
Separate coating inquiries from unrelated services. Review quality with the person answering them.
A customer searches
“water heater replacement near me”
A homeowner is looking for a replacement, not a repair guide.
Explore the plumbing approachWater heater replacement nearby
Build around the job and coverage area instead of one generic plumbing message.
Answer the replacement questions.
Explain the service, show credentials and make the phone or estimate request easy to find.
Is the property in your service area?
Confirm the issue and availability. Distinguish an actual service request from a supplier or job seeker.
What we manage
The details that
make the difference.
We build around your services, margins, service area and capacity. Then we keep working on the parts that influence the quality and cost of an inquiry.
A campaign with a clear focus
Choose the work you want more of. Build the keyword map, service areas, ad groups and ads around that work.
Search strategy · Account structure · Ad copyA better path from click to contact
Review the page a customer lands on, the proof they see and the steps it takes to call or request a quote. Scope website improvements where they’re needed.
Landing-page review · Service messaging · Inquiry pathMeasurement you can use
Set up call and form measurement, review the conversion actions, and distinguish contact activity from qualified inquiries and booked work.
Google Ads conversions · GA4 · Call and form trackingOngoing decisions, explained
Review searches, exclusions, bids, budgets and creative. Use performance and your feedback about the leads to decide what to change next.
Search-term reviews · Optimization · Plain-language reporting
Working with Modern Apex
Clear terms.
A direct line
to the owner.
Nick leads the account strategy and is your point of contact. We agree on the scope and costs before the engagement begins.
See management pricing and terms- Management fee
- A flat monthly fee, quoted for your scope.
- Google ad budget
- Separate from our fee. Recommended minimum: $1,200/month.
- Setup fee
- No added onboarding charge.
- Initial commitment
- 6 months, then month-to-month with 30 days written notice.
- Account ownership
- Your business owns its Google Ads account.
Already running Google Ads?
We start with your existing account, goals and tracking. We explain what needs to change and plan the handoff before making changes.
Starting from scratch?
We map your priority services and locations, review your website and agree on an initial budget and measurement plan before launch.
Do I need a new website?
Google Ads management can stand on its own. We review the existing landing experience and discuss website work separately if it is needed.
Do you use Performance Max?
When it fits the account’s goals, measurement and budget. Search, Performance Max and retargeting are choices within the strategy; every account does not need every campaign type.
Your next move
A useful plan.
Yours to keep.
Tell us the service you want to sell, where you work and where your ads stand. Get a starting plan you can save, improve and use.
Prefer to talk it through with Nick?Your free Google Ads action plan
- A search-to-page starting point
Search themes and a draft ad for your service and area.
- Three priorities for your situation
Practical next steps for your campaign, website and measurement.
- A plan you can use
Copy or print it. Optionally explore lead costs using your own numbers.
No account access, email or meeting required.