SERVICE 01 · GOOGLE ADS
We're a paid-media shop for local service businesses. Search, Performance Max, retargeting, and full conversion tracking that ties every dollar to a booked job, not a click. We don't run Meta. We charge flat fees, never a percent of your spend. Nick personally runs every account.
If you've never had a real operator look at your account, here's what they'd see in the first hour.
A meaningful share of your spend is going to queries that will never book a job. Negative keywords haven't been touched in months, sometimes ever. The account is paying Google to send you the wrong people.
A "conversion" pixel firing on form view, page scroll, or button click instead of an actual submitted lead. The campaign optimizes against a ghost signal, the dashboard looks healthy, and the phone stays quiet.
Bidding for clicks when the real goal is a booked job. Smart Bidding can't help if the signal it's fed is wrong. Most accounts are running auto-bidding strategies they were never set up to honor.
No asset-group structure, no brand exclusions, no audience signals, no negative-placement list. Google decides who your ideal customer is. Spoiler: it isn't always who you'd pick.
This is the exact GAQL query we run on every new account, week one. It surfaces the top 50 search terms spending more than $50 over the last 30 days with zero conversions. Within a day, those are negative keywords. That's it. That's the first hour.
-- The wasted-spend query we run on every new account
1SELECT
2 search_term_view.search_term,
3 metrics.cost_micros,
4 metrics.clicks,
5 metrics.conversions
6FROM search_term_view
7WHERE segments.date DURING LAST_30_DAYS
8 AND metrics.cost_micros > 50000000 -- $50
9 AND metrics.conversions = 0
10ORDER BY metrics.cost_micros DESC
11LIMIT 50Most agencies will tell you they "audit your account." Ask them to show you the query. If they can't, they're running a checklist that hasn't been updated since 2019.
High-intent keyword targeting across the buyer journey. Tightly themed ad groups, copy written for the call, bids pulled back where they don't convert and pushed where they do.
Not a black box. Asset-group structure, audience signals, brand exclusions, and a negative-placement list that gets updated every two weeks.
Segmented audience lists, tailored messaging, frequency caps. Bring warm prospects back without turning your brand into the popup-ad villain.
Phone calls, form fills, live chat, purchases. Every conversion point instrumented and attributed before a single ad goes live. If it doesn't track, it doesn't count.
Ongoing ad copy, headline, and landing-page tests. Winners get scaled. Losers get cut. Every campaign cycle compounds the learnings from the one before.
Wasted spend is the silent budget killer. We build and refine the negative-keyword list weekly so the budget reaches people who actually book.
Built a full Google Ads + GA4 stack from scratch on a tree-service account that had been running on autopilot. Two years of weekly optimization later, they're a category leader in their service area, with the campaign still in our seat.
See the full case study
Every campaign decision goes through Nick, the owner. There is no account-manager layer, because we don't believe in one.
A campaign that runs on a documented system. Ten line items, delivered every month, and what each one changes.
Higher-intent prospects ready to buy, not just browsing.
Predictable, trackable acquisition cost, so you can make confident hiring and capacity decisions.
Month 6 outperforms month 1. Every optimization cycle builds on the one before.
Every keyword, every ad, every dollar attributed and explained in plain English.
Percentage-of-spend is a conflict of interest. If your agency makes more when your budget goes up, guess what they're going to recommend. We charge flat fees, every engagement.
Every client gets real-time portal access to the same dashboards we look at internally. No black-box reporting, no "trust us" optimization decisions. The data is yours from day one.
Every account gets a custom strategy informed by your industry, your geography, your seasonality, and your historical data. We've scaled enough businesses to know one size never fits.
30-minute call. We share screens. We run the query above on your account live. We tell you the top three wins and whether we're the right fit. You walk away with the audit either way.
ACCEPTING NEW CLIENTS · MICHIGAN BASED