Google Ads for LandscapersMore of the landscape projects you want to build.
Landscape installs, hardscaping and recurring maintenance need different strategies. We shape your Google Ads and landing pages around your preferred work, project minimums, service area and crew availability.
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Miller's Property Service
Landscaping and hardscaping experienceCampaigns for a Michigan operator offering installs, hardscaping and seasonal maintenance.Past results belong to this client and are not a forecast.
See the client storyA closer look at your campaign.
Explore the approach before you book your free strategy call.
Campaign strategy
How the campaign is built around crews, seasons and walkthroughs.
Explore the campaign↗What is included
See the work included in managing your account and customer experience.
See the scope↗Client results
Explore the published landscaping and outdoor-service account history.
See the client record↗
With the Nelligan's crew.
Your marketing has to fit the work your crews can deliver. We start with your service mix, season, coverage area and available capacity, then build the campaign around them.
Landscaping has the highest intent on Google. Most accounts still leak.
When someone searches "landscapers near me" or "lawn care service," they are ready to hire. The channel almost never fails landscapers. The account build does. Here are the four leaks we find in nearly every landscaping account.
You're paying for "free mulch" and "DIY" searches
Without a tight negative-keyword list, your budget funds searches from people who will never hire a crew, DIYers, job seekers, suppliers, students. For landscapers this is the single biggest source of wasted spend, and most accounts have never had it cleaned.
The phone rings but nothing tracks it
Landscaping is a phone business. If call tracking isn't installed, Google is optimizing blind, it can't tell which keywords actually made the phone ring, so it pours budget into the ones that just generate clicks. You can't scale what you can't measure.
One campaign for lawn care, hardscaping, and cleanups
Mowing leads and patio-install leads are worth wildly different amounts and convert differently. Lumping them into one campaign means your high-value hardscaping budget gets eaten by cheap mowing clicks. Service-specific structure fixes it.
Budget runs flat through a seasonal business
Landscaping demand swings hard with the seasons, yet most accounts spend the same in March as they do in July. We pace budget to your demand curve, push hard in peak season, pull back in the slow months, and stand up snow-removal or cleanup campaigns when they belong.
Eight landscaping & outdoor companies. 22,000+ clicks driven.
We're a full-service paid-search agency that has managed over $1.2M in ad spend across 100+ service businesses. Landscaping is one of our deepest verticals. These are real accounts we've built and run, with the click volume and spend behind each. Click any client for the full teardown.
| Landscaping & outdoor client | Clicks driven |
|---|---|
| Millers Property Service | 5,498 |
| Daskal Landscaping | 4,183 |
| Blade Runner Landscaping | 4,066 |
| Priority Landscaping | 2,655 |
| LHR Backyards | 2,400 |
| Treasured Earth | 1,209 |
| CAMP Landscape Management | 1,157 |
| A&L Landscaping | 996 |
| Total across 8 accounts | 22,164 |
A sample of our landscaping and outdoor-service accounts. Every campaign launched with full conversion and call tracking so spend is measured against booked work, not clicks alone.
Built for crews, seasons, and booked walkthroughs.
A hardscape project and a weekly maintenance account have different buyers and economics. We build the campaign around your preferred mix. If installs are the priority, mowing does not need a share of the opening plan.
Service-specific campaign structure
Separate, tightly themed campaigns for lawn care, hardscaping and patios, landscape design, irrigation, cleanups, and snow removal, so high-value services get the budget they deserve instead of being drowned out by cheap clicks.
Local Services Ads + Search together
We get you set up with Google Local Services Ads and the Google Guaranteed badge where you qualify, then run Search alongside to capture the high-intent demand LSA can't reach. The two compound.
Call tracking on day one
Landscaping is a phone business. Every call and form fill is tracked and attributed before a dollar is spent, so Google optimizes toward the keywords that actually book estimates, not the ones that just get clicked.
Negative keywords, refined weekly
The "free," "DIY," "jobs," and "wholesale" searches get cut before they drain your budget. We build and refine your negative-keyword list every week so spend reaches homeowners and property managers ready to hire.
Seasonal budget pacing
We map spend to your demand curve. Lean hard into spring and summer, pull back in the slow months, and stand up cleanup and snow-removal campaigns at the right time so you're never spending into dead demand.
Geo and radius control
You don't want leads two hours outside your service radius. We tune geographic targeting to the zip codes and routes your crews actually drive, and exclude the areas that waste a truck's whole day.
What you get, itemized.
What's included, every month
- Full campaign build structured by service line
- Local Services Ads setup and Google Guaranteed badge
- Ad copy written for landscaping intent, 3 to 5 variants per ad group
- Call tracking and form tracking across every touchpoint
- Weekly optimization sprints (bids, keywords, copy)
- Negative-keyword list built and refined weekly
- Seasonal budget pacing tied to your demand curve
- Geographic and radius targeting tuned to your routes
- Monthly plain-language performance report
- Direct line to Nick, 24-hour response guaranteed
What it actually changes
Higher-intent leads who want a quote, not tire-kickers and DIYers.
Predictable acquisition cost, so you can make confident hiring and capacity calls.
Budget steered toward your high-margin work like hardscaping and design, not just cheap mowing clicks.
Every keyword, call, and dollar tracked and explained in plain English.
What landscapers ask before they start.
Do Google Ads actually work for landscaping companies?
Yes. Landscaping is one of the highest-intent categories on Google. When someone searches "landscapers near me" or "lawn care service," they are ready to hire, not browsing. The problem is almost never the channel, it's how the account is built. Most landscaping accounts bleed budget on broad keywords, untracked phone calls, and bids set for clicks instead of booked estimates. Fix those three things and Google Ads becomes the most predictable lead source a landscaper can run.
How much should a landscaping company spend on Google Ads per month?
Most landscapers start between $1,000 and $3,000 per month in ad spend, scaling up as the season ramps and the account proves out a cost per booked estimate. The right number depends on your market size, your average job value, and how aggressive you want to be in peak season. We never charge a percentage of your spend, so our advice on budget is never tied to our pay.
When is the best time of year for a landscaper to start Google Ads?
Four to six weeks before your busy season starts. Google Ads has a learning period, so launching in late winter or early spring means the account is optimized and humming by the time demand peaks. Snow removal and fall cleanup campaigns should launch in early fall. If you're already in season, the second best time to start is now, every week of peak demand spent without ads is leads going to competitors.
Should landscapers use Google Search Ads or Local Services Ads?
Both, when you qualify. Local Services Ads put you at the very top with a Google Guaranteed badge and you pay per lead, which is excellent for landscapers. But LSA inventory is limited and the categories are narrow, so Search campaigns capture the demand LSA misses and give you control over service-specific messaging like hardscaping, irrigation, or commercial maintenance. We run them together and let the data decide the split.
What's a good cost per lead for a landscaping company?
It varies by service and market, but the metric that actually matters is cost per booked estimate, not cost per click or even cost per lead. High lead volume means nothing if those leads never turn into scheduled walkthroughs. We instrument call tracking and form tracking on day one so we optimize toward booked work, then drive that cost down month over month.
What would a better month look like for your crews?
Bring your service mix and the work you want more of. We will help you decide where to focus first.
Is this really free, with no obligation?
Yes. The 30-minute strategy call is free. There is no payment, contract or obligation to hire Modern Apex. We will talk through your next three priorities. If you want help implementing them, we can explain the scope and fees.
What if I am not running Google Ads yet?
Bring your website, service area and the jobs you want more of. We can work through a starting plan. If you already advertise, bring your campaign questions or share your screen. You do not need to hand over account access to book.
What will I leave with?
A clearer view of the services to prioritize, the gaps between your ads and customer inquiries, and three next steps to focus on. We will also talk through whether your goals and budget are a fit.
No strings attached. Choose a time, bring your questions and leave with a clearer next move.
Google Ads for the work you do.
Explore campaign strategy, landing pages, and inquiry economics for your industry.