FOUNDER LED · ONE SENIOR OPERATOR ON EVERY ACCOUNT

Meet the people
behind the work.

Work directly with Nick on your account strategy, with specialist support for SEO and content. Here is who owns each part of the work.

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The strategy starts
at the top.

Every engagement is led directly by the founder. No account managers between you and the person doing the work. No handoffs. No dilution.

Nick Radachy

Founder & CEO

Nick Radachy

Modern Apex Strategies is a Google Partner agency for service businesses. Review our credential, published client work, and the questions to bring to a conversation with Nick.

Nick built Modern Apex Strategies from the ground up after recognizing a gap in the market: service businesses were being handed cookie-cutter campaigns by agencies that didn't understand their industry. He oversees all client strategy, revenue growth planning, and the systems that make every campaign accountable to real business outcomes, not vanity metrics.

GOOGLE ADS STRATEGY · CLIENT LEADERSHIP · REVENUE PLANNING · SYSTEMS DESIGN

Nick Radachy with Mark Whitehead, owner of Mark White & Associates, in front of the MWA sign at their Troy office
CLIENT VISIT · TROY, MI
In the Field

Every campaign decision goes through the person who owns the company.

Nick with Mark Whitehead, owner of Mark White & Associates.

Client visits are part of the work. We build campaigns next to the people who own the businesses, not from behind a dashboard.

01

Know who owns the work.

A clear point of contact, with responsibility for each service spelled out.

01 Paid Media & Operations
Nick Radachy

Google Ads, GA4, and conversion tracking. Every account move runs through this desk.

Principal
02 SEO & Content
Taylor R.

Organic growth informed by paid data: keyword targeting and content strategy.

SEO Strategist
03 Development & AI
Nick Radachy

Custom portals, client tooling, and AI-augmented internal systems. See the shipped portfolio.

Lead Engineer

Operating Standards

06

The standards we hold ourselves to, in writing.

01

Booked jobs over optics

We don't report impressions. We measure cost per lead and cost per booked job. Every number we track maps to work on your calendar.

02

Full ownership

If a campaign underperforms, we don't spin the data, we fix it. We take ownership of outcomes, not just effort.

03

Senior on every account

Every active account is run by a senior operator. No junior strategists hidden behind the engagement, no offshore execution teams. The founder is on every retainer call.

04

Transparent by default

You see what we see. Full dashboard access, plain-language reports, and monthly calls where nothing is sugarcoated.

05

Speed is a strategy

We respond within 24 hours. Always. In a world of slow agencies and missed emails, responsiveness is a competitive advantage.

06

Long-term thinking

The first 30 days are not the goal. We build the infrastructure that makes your business more defensible every month.

Beyond the Work

Real people behind every campaign.

You can put a face to every campaign we run. Here's what that looks like when the laptop's open, and when it isn't.

Fanatical Prospecting book by Jeb Blount on Nick's desk
ALWAYS STUDYING Sharpening the craft, every week.
Nick on a high-rise balcony looking out at a city skyline
THE LONG VIEW Thinking past the next quarter.

Interested in working with us?

We're always looking for driven specialists in paid media, SEO, and web design. Send something that shows the work: an account you turned around, a site you shipped, a result you can explain.

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CURRENTLY HIRING · BDR · SALES REP

ACCEPTING NEW CLIENTS · MICHIGAN BASED

Ready to work with
the person who
owns the company?

Book a free strategy call and talk to Nick directly. No sales pitch, just an honest conversation about where you are, where you want to go, and what it would take to get there.

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