FOUNDER LED · ONE SENIOR OPERATOR ON EVERY ACCOUNT
The person who owns the company runs your account. One senior operator, start to finish, measured on cost per booked job, not cost per click.
Every engagement is led directly by the founder. No account managers between you and the person doing the work. No handoffs. No dilution.
Founder & CEO
Nick built Modern Apex Strategies from the ground up after recognizing a gap in the market: service businesses were being handed cookie-cutter campaigns by agencies that didn't understand their industry. He oversees all client strategy, revenue growth planning, and the systems that make every campaign accountable to real business outcomes, not vanity metrics.
Every campaign decision goes through the person who owns the company.
Nick with Mark Whitehead, owner of Mark White & Associates.
Client visits are part of the work. We build campaigns next to the people who own the businesses, not from behind a dashboard.
The whole roster, filed like everything else we do: who owns each line of work, in writing.
Google Ads, GA4, and conversion tracking. Every account move runs through this desk.
Organic growth informed by paid data: keyword targeting and content strategy.
Custom portals, client tooling, and AI-augmented internal systems. See the shipped portfolio.
The standards we hold ourselves to, in writing.
We don't report impressions. We measure cost per lead and cost per booked job. Every number we track maps to work on your calendar.
If a campaign underperforms, we don't spin the data, we fix it. We take ownership of outcomes, not just effort.
Every active account is run by a senior operator. No junior strategists hidden behind the engagement, no offshore execution teams. The founder is on every retainer call.
You see what we see. Full dashboard access, plain-language reports, and monthly calls where nothing is sugarcoated.
We respond within 24 hours. Always. In a world of slow agencies and missed emails, responsiveness is a competitive advantage.
The first 30 days are not the goal. We build the infrastructure that makes your business more defensible every month.
You can put a face to every campaign we run. Here's what that looks like when the laptop's open, and when it isn't.
We're always looking for driven specialists in paid media, SEO, and web design. Send something that shows the work: an account you turned around, a site you shipped, a result you can explain.
CURRENTLY HIRING · BDR · SALES REP
ACCEPTING NEW CLIENTS · MICHIGAN BASED
Book a free strategy call and talk to Nick directly. No sales pitch, just an honest conversation about where you are, where you want to go, and what it would take to get there.