The reading list we hand to every client. Books, audiobooks, and tools we keep coming back to. No fluff, no affiliate dump. Just the work that's shaped how we run the agency and what we tell clients to read first.
If you only read eight business books in your life, make it these. Every one of them shows up in conversations with clients somewhere between week one and month six. Pick whichever format works for the way you actually consume things.
How to make offers so good people feel stupid saying no. The cleanest reframe of pricing, value, and risk reversal we've ever read. Read it before you touch your service pricing.
The companion to $100M Offers. Where leads actually come from, why most lead-gen advice is wrong, and how to engineer a real pipeline. Required reading for anyone running paid ads.
Why most small businesses fail because the founder is a great technician and a bad operator. The original framework for building a business that runs without you. Decades old. Still right.
Pay yourself first, then operate on what's left. The cash management system that fixes the silent killer of profitable-on-paper businesses. We've watched clients go from broke to banked using this alone.
If you wouldn't sell your business today, what's broken? A short narrative-driven manual on building a business that doesn't depend on you and is actually worth something to a buyer.
The Entrepreneurial Operating System. Boring on the surface, transformational once you actually run it. The operating manual for service businesses that want to stop being chaotic.
Not strictly business. Read it anyway. Every operator we work with running consistently good campaigns runs on systems, not motivation. This is the foundational text on systems that stick.
The six universal principles behind why people say yes. Anyone running ads, writing landing pages, or closing on calls should know these cold. The mental models behind half the moves we make on paid campaigns.
The software and services we run on, the ones we install for clients on day one, and the ones we'd never put a paying client behind. Coming soon.
This list is being curated by the team. If there's a category you want us to cover first, drop it in the next strategy call.
Free downloadable guides on the topics we get asked about most. Conversion tracking setup, landing page anatomy, what a good monthly report looks like. Coming soon.
Drafting now. The first one will be a no-nonsense walkthrough of how to set up Google Ads conversion tracking for a service business correctly the first time.
The fastest way to get a reading list, a tool stack, and a campaign plan tailored to your situation is a 30-minute strategy call. Free, no pitch, no pressure.