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Web design · Case study

We built a law firm a website that earns trust before the first call.

Estate planning is bought on confidence. So we designed and built michigantrustandestate.com to feel like the firm itself: calm, premium, and unmistakably credible. Scroll the build.

michigantrustandestate.com
Michigan Trust & Estate Planning homepage hero: The plan your family deserves
01 · Positioning

The boutique alternative, made obvious.

The firm's edge is that it is intentionally small: a single senior strategist instead of a junior associate. The site leads with exactly that, in editorial type and unhurried spacing, so the visitor feels the difference before they read a word.

No stock-photo gavels. No legalese. Just a confident voice and three clear ways the firm protects what matters.

michigantrustandestate.com
Boutique firm positioning section with three service cards
02 · Architecture

Nine practice areas, one clear path.

Estate, probate, guardianship, divorce, custody, and more. A firm this broad can overwhelm a worried visitor. We organized all nine areas into a calm, numbered grid that is easy to scan and impossible to get lost in, each one a single tap to the right next step.

michigantrustandestate.com/practice-areas
Nine practice areas grid
03 · Trust

The person you will actually work with.

People do not hire a logo with their family's legacy, they hire a person. So the founder's section is given real weight: a portrait, his JD and MBA from Michigan State, and a plain-English promise that every matter is handled by him directly.

Credentials and credibility markers are woven throughout, never shouted.

michigantrustandestate.com/about
Founder and principal attorney section
04 · Conversion

From question to plan in four steps.

The biggest barrier to a legal consultation is not knowing what happens next. We turned the firm's process into a simple four-step path, Discovery, Strategic Plan, Drafting, Execution, that removes the fear and makes booking the obvious move.

A sticky "Book Consultation" and a same-week promise keep the next step one tap away on every screen.

michigantrustandestate.com/our-process
Four-step process section
What we built

A custom site, engineered end to end.

Bespoke

Designed from a blank canvas around the firm's voice. No template, no theme.

Responsive

Built to feel just as premium on a phone at the kitchen table as on a desktop.

Fast

Lightweight and quick to load, so the first impression never has to wait.

Built to convert

Clear paths, a same-week booking promise, and a consultation CTA on every screen.

Your turn

Want a website that does this for your business?

We design and build sites like this for service businesses that want to look like the obvious choice. Book a 15-minute call and we will show you what yours could become.

Currently accepting new clients