Privacy Policy

1. Information we collect

• Contact and inquiry information. Your name, business name, email address, phone number, website, and anything you provide in messages, calls, forms, or meeting requests.
• Business and project information. Your services, service areas, target customers, campaign goals, budget information you choose to provide, website content, account details, files, and project correspondence.
• Client and account records. Portal access and authentication information, account activity, agreements, invoices, payment status, support requests, and service history. Payment providers process payment information under their own terms and privacy notices.
• Connected service information. When you authorize access, we receive information from advertising, analytics, business listing, customer management, call tracking, billing, and other connected platforms. Depending on the service, this includes campaign performance, website activity, lead contact details, call metadata, and customer or sales outcomes. Recordings or transcripts are handled where available and authorized; recording is not a condition of browsing our website.
• Website and device information. Hosting and technology providers may receive your IP address, browser and device details, approximate location, pages visited, referring URLs, timestamps, cookie identifiers, advertising click identifiers, and interactions such as booking-link clicks.

We receive information directly from you, from your authorized users and connected accounts, from visitors interacting with our services, and from referrals, business partners, or publicly available business sources. Please do not put passwords, full payment-card details, Social Security numbers, medical records, or other sensitive information into general inquiry forms.

2. How we use information

We use information to respond to requests, schedule meetings, prepare proposals, deliver and support services, manage campaigns and websites, report performance, administer accounts, send service communications, handle billing, and maintain business records. We also use it to evaluate and improve our website and services, measure our advertising, prevent misuse, protect accounts, resolve disputes, and meet legal obligations.

We may use software and AI service providers to help organize business records, summarize communications, analyze campaign information, and prepare work product. Information needed for those tasks may be processed by those providers. Access to a connected account is used within the authorization and service scope you provide.

3. How we disclose information

We disclose information when needed for the purposes above to:

• Service providers and authorized personnel: hosting, databases, business email, scheduling, forms, analytics, accounting, payment processing, security, customer support, AI tools, and contractors involved in providing our services.
• Platforms you connect or use: advertising, analytics, call tracking, and other business platforms involved in your requested service.
• The relevant client business: when you submit an inquiry to a client or when we process its leads and customer records.
• Professional advisers and authorities: where reasonably necessary to obtain advice, comply with law or valid legal process, protect rights or safety, or investigate fraud.
• A business successor: in connection with a merger, acquisition, financing, or sale of business assets, subject to applicable protections and notice requirements.

We do not sell contact lists or personal information for money. Our use of advertising technologies may qualify as "sharing," a "sale," or targeted advertising under some privacy laws. The website controls below let you turn off our Google and Meta analytics and advertising tags in your browser.

Mobile phone numbers and text-message consent information are not shared with third parties or affiliates for their own marketing or promotional purposes. Providers helping deliver our communications may process this information for that purpose.

4. Cookies, analytics, and third-party services

Our website uses Google Analytics to understand visits, Google Ads tags to measure advertising and confirmed bookings, and Meta Pixel to measure activity and support advertising. These providers may use cookies, pixels, device information, and identifiers to recognize a browser over time and across websites. Read how Google uses information from sites that use its services and Meta's Privacy Policy.

We use Calendly for scheduling, Google Forms for the strategy questionnaire, and Web3Forms for applicable resource requests. Our site may display third-party review content. Those providers receive information needed to deliver their features and process information under their own privacy notices. Booking or submitting a form sends the information you enter to the relevant provider and to us.

First-party browser storage can preserve campaign and industry context between pages, prevent duplicate booking measurements, and remember your privacy preference. The client portal also uses essential session information to authenticate users. The privacy preference is stored for up to one year in a cookie and may also remain in local storage until cleared or changed.

5. Your website privacy choices

You can turn off analytics and advertising measurement using the controls below. This also opts this browser out of disclosures through our Google and Meta tags that may constitute sale, sharing, or targeted advertising. The setting applies to this marketing website and browser. Repeat it on other browsers or devices, and after clearing your stored preferences.

We honor Global Privacy Control and a Do Not Track value of "1" by blocking our Google and Meta measurement tags on this website. A browser privacy signal takes priority over an "allow" setting. Our legal pages do not load those tags.

Turning measurement off does not prevent essential hosting logs, form delivery, security, or a calendar you choose to use. It does not delete information previously received by third parties or change the privacy settings on their own websites. You can also manage cookies in your browser and review Calendly's Privacy Notice. To opt out of other uses of your information, contact us below.

6. Email, phone, and text messages

We use your contact information to respond to your inquiry and communicate about requested or active services. Providing a phone number or accepting our website terms does not by itself authorize automated promotional calls or texts. Where required, we obtain separate consent.

You can request that promotional emails stop by using an unsubscribe option, replying to the email, or contacting us. For texts, reply STOP to stop further text messages or HELP for assistance, or email us directly. Message frequency varies with your inquiry and services, and message and data rates may apply. We may still send essential service, security, or billing communications through an appropriate channel.

7. Retention and security

We retain information for the time reasonably needed to provide services, maintain business and accounting records, satisfy legal obligations, resolve disputes, and enforce agreements. Retention depends on the type of information, the relationship, the purpose of collection, and legal or contractual requirements. Operational archives and backups may retain information after it is removed from active systems, subject to those needs.

We use administrative and technical safeguards appropriate to our operations, including access controls and authentication. No online service or storage system can guarantee complete security. Please contact us promptly if you believe your account or information has been compromised.

8. Requests about your information

Depending on where you live and which laws apply, you may have rights to access, obtain a copy of, correct, or delete personal information; opt out of sale, sharing, targeted advertising, or certain profiling; limit certain uses of sensitive information; withdraw consent; or appeal a denied request. Some information may be retained or requests limited where applicable law permits or requires it.

Email nick@modernapexstrategies.com with your request and enough information to identify the relevant relationship. We may verify your identity or an authorized agent's authority before disclosing or changing records. We will respond within the time required by applicable law. To appeal a decision, reply to our response and state that you are requesting an appeal. You may also contact the privacy regulator or attorney general where you live. We do not discriminate against people for exercising applicable privacy rights.

If the information belongs to a business client and we handle it on that client's behalf, we may direct your request to that business or assist it with responding.

9. Location and children's information

Modern Apex is based in Michigan and serves businesses in the United States. We and our providers may process and store information in the United States and other countries where they operate. Privacy protections may differ by location; we use legally required safeguards where applicable.

Our website and services are intended for business users and are not directed to children under 13. We do not knowingly collect personal information from children under 13. Contact us if you believe a child has provided information so we can address it.

10. Changes to this policy

We may update this policy to reflect changes to our services, practices, or legal requirements. We will post the updated version here with a revised effective date. For material changes, we will provide additional notice and obtain consent where required by law.

11. Contact us

Modern Apex Strategies, LLC
Michigan, United States
Email: nick@modernapexstrategies.com
Phone: (734) 215-7506

For terms governing website and service use, see our Terms of Service.