ACCEPTING NEW CLIENTS · MICHIGAN BASED
Google Ads and websites for local service businesses. Built around the jobs you want, the areas you serve, and your cost per booked job.
Work directly with Nick, the owner. From the first strategy call to the next campaign decision.
30 minutes with Nick. Your business, your goals, a clear next step.
Start with the service you need. We can connect the ads, website and systems as your business grows.
Get in front of people searching for the work you do.
Help the right customers find your business in organic search.
Give visitors a clear reason to choose you and an easy next step.
Make the work behind your business easier with software built around it.
Each figure says what was measured and the dates it covers.
Ole Man RB's Tree Service Belding, Ionia County. Google Ads.
$3,150 to $83,656
Monthly revenue, from March 2023 to the February 2025 peak.
“Partnering with Modern Apex Strategies has been one of the best decisions we've made. Our online presence has grown substantially, and it's resulted in more calls, more jobs, and ultimately, more revenue.”
Two years in, Chris bought a second company, CAMP Landscape Management in Grand Rapids. We run Google Ads for both.
Read Chris's story294
230
225
The Epoxy Guys
Lead counts are what each Google Ads account tracked over the dates shown. Not every lead becomes a booked job. See all client results
“Nick built my law firm’s website and did a fantastic job. He is thorough, responsive, and attentive to detail throughout the entire process. His knowledge of digital marketing, branding, and marketing strategy is exceptional, and he provided valuable insight every step of the way. I highly recommend Nick to anyone looking for a professional, effective online presence.”Daniel Benson · Michigan Trust and Estate · July 2026 Read the law firm case file
★★★★★
“Nick has done an excellent job managing my marketing campaigns. Since partnering with him, I’ve seen significant growth and measurable results in my business. He is highly responsive, knowledgeable, and truly understands his craft. I would highly recommend Nick to anyone looking to take their marketing to the next level.”
★★★★★
“Where do I even start? Nick’s work for my business has been nothing short of incredible. Not only has he completely turned around and optimized our previously struggling Google Ads campaigns, but he’s also rebuilt our entire website, personally visited our shop to strategize with us, and maintained constant communication with me every single day since we started working together. …”Read the full review
★★★★★
“Nick at Modern Apex did an amazing job building my website. From start to finish, he was professional, responsive, and easy to work with. He took my ideas and turned them into a clean, modern site that looks great and works perfectly. Communication was excellent throughout the entire process, and he made everything simple and stress-free. I’m extremely happy with the final result and would highly recommend Nick and Modern Apex to anyone looking for high-quality web design and development. 5 stars all the way!”
4.9 on Google from 39 reviews. More reviews, word for wordSee them on Google
Side by side, here is what changes when you work with us.
| Topic | Most agencies | Modern Apex |
|---|---|---|
| Who runs your account | An account manager who passes your notes along. | Nick, the owner, on every account. |
| What you pay | A percentage of your ad spend, or a number you hear at the end of a pitch. | Published flat plans: $1,500, $2,500 or $3,500 a month. |
| Who owns the ad account | Often the agency, so leaving means starting over. | You do, from day one, along with your website and domain. |
| Your website | A page-builder template. Six Michigan sites built that way scored 48 to 62 for phone speed. | Hand coded. One Stop Customs scored 91 to 97. |
| What gets reported | Clicks and impressions. | Calls, form leads and your cost per booked job. |
| Getting an answer | A ticket and a wait. | A reply within one business day. |
Phone speed is mobile Performance in Google PageSpeed Insights, the median of three runs: six page-builder sites tested on October 30, 2026 and One Stop Customs on November 2, 2026.
Most agencies make you sit through a pitch to hear a number. Here are ours, and your ad budget goes straight to Google.
Starter
$1,500 a month
One Search campaign for your core services, with call, form and booking tracking.
GrowthRecommended
$2,500 a month
A campaign and landing page for each service line, plus your Google Business Profile.
Full
$3,500 a month
Ads, monthly SEO and website updates, run as one system.
Website only
$2,500 one time
A hand-coded site you own. With a plan it drops to $1,500, $750 or nothing.
Four steps, the same for every client. Nick runs each one.
01
We audit your account, website and competitors, and deliver it within 72 hours.
02
Campaigns, keywords and landing pages built around your margins, before we spend a dollar.
03
Call and form tracking goes in first. Then the campaigns go live and get managed every week.
04
More budget behind what books jobs, less behind what does not, and SEO stacked on top.
We visit our clients, meet their crews and pick up the phone. That is the whole relationship, not a sales stage.
The questions owners ask before the first call.
Google Ads plans are $1,500, $2,500 or $3,500 a month, a flat fee that is never a percentage of ad spend. A website on its own is $2,500, and less with a plan. There is no setup fee. See what each plan includes.
We recommend at least $1,200 a month, paid directly to Google. Your budget is separate from our fee and we never mark it up.
Most clients see meaningful improvements within the first 30 days. Campaigns typically hit their stride around 60 to 90 days once we have collected enough data to fully optimize.
Google Ads plans start with a 6-month commitment, then run month to month with 30 days written notice.
Yes. We audit your existing campaigns, find what is working and what is not, and restructure the rest. You keep full ownership of your account.
Use our free marketing guides to audit your Google Ads, check a website before launch, and understand visibility in AI search. Explore your own numbers with the lead-cost calculator.
Explore campaign strategy, landing pages, and inquiry economics for your industry.
