Most of your Google Ads budget is funding clicks that never ring your phone.
We measure cost per booked job, not cost per click. One senior operator runs your account start to finish. Michigan-based, scaling 40+ service businesses doing $500K to $20M across the country.
Real results. Real business.
See exactly how we helped a local tree service company 10× their monthly revenue in under two years.
Ole Man RB's Tree Service
Partnering with Modern Apex Strategies has been one of the best decisions we've made. Our online presence has grown substantially, and it's resulted in more calls, more jobs, and ultimately, more revenue.
Two years later, Chris bought a second company. We run ads for both.
The full case study covers the 24-month build, the verbatim Google review, the acquisition of CAMP Landscape Management, and the two-year anniversary at X-Golf.
$6,000 ad credit. 17 days. We didn't stop there.
How we deployed a time-boxed promo blitz for a Michigan lending firm and turned it into a standing weekly partnership.
Dynagen Lending
A 17-day promotional window with $6,000 in ad credit on the table. We rebuilt the campaign from scratch, ran it at a sustained $353/day pace, and re-allocated daily against the previous day's data. The promo generated enough lift that what started as a one-off blitz became a standing weekly partnership.
19 locations. One Google Ads engine.
How we run Google Ads for a 19-location Michigan tanning brand, the entire footprint from a single account.
Chili Pepper's Tanning
Nineteen storefronts, one Google Ads account. We run the whole footprint from a single seat, with the same conversion tracking and the same senior operator across every location.
Ads that ring the phone. Sites that close the deal.
From a 19-location ad engine to a law firm's website built from scratch, here are a couple more wins worth showing off.
A website that earns trust before the first call.
We designed and built the entire site for a Michigan estate, probate, and family-law firm. Premium, calm, and built to convert.
View the build →
We keep an epoxy crew booked solid.
3,658 clicks and 225 tracked conversions for a fast-curing, one-day epoxy floor company across Genesee County, Michigan.
View the breakdown →Real numbers.
Active accounts. Zero spin.
Not projections. Not industry averages. These are the results we're accountable to right now.
Two ways to start.
Book a 15-minute strategy call with Nick directly, or fill out the deep intake so we have your context before we talk.
Three services. One compounding system.
We run Google Ads to generate leads now, build SEO to earn traffic long-term, and design websites that turn visitors into customers. Each service makes the others more powerful.
Google Ads Management
Immediate, trackable leads from high-intent search. We build, manage, and optimize campaigns that grow revenue, not just clicks.
- Search & Performance Max campaigns
- Full conversion tracking setup
- Monthly reporting with real attribution
Search Engine Optimization
Organic rankings that compound month over month. We use your paid data to find the keywords worth targeting, not just the popular ones.
- Technical audit & on-page optimization
- Content strategy powered by Ads data
- Local SEO & authority link building
Web Design
High-converting websites built for service businesses. Every page is engineered to turn ad traffic and organic visitors into booked appointments.
- Conversion-first UX & copywriting
- Mobile-optimized & lightning fast
- Built-in analytics & call tracking
Development & AI
Custom software, mobile apps, web platforms, and AI-powered automation. We build it all from scratch, fast, polished, and built to scale.
- Full-stack web & mobile development
- AI chatbots & intelligent automation
- Custom SaaS, portals & dashboards
The agencies you usually hire don't know your name
We do. These are real moments with real clients. We don't outsource the relationship and we don't disappear after onboarding.
How we take you from zero to scaled
A proven 4-step system refined across 40+ accounts.
Deep-Dive Audit
We spend 15 minutes understanding your goals, audit your current setup, and identify the biggest growth levers. No cookie-cutter templates.
Custom Growth Plan
We deliver a personalized growth plan with clear milestones, timelines, and a target cost per booked job tailored to your market and budget.
Launch & Optimize
Campaigns go live with full tracking. We optimize weekly based on real performance data, not guesswork.
Scale What Works
We double down on what works, scale winning campaigns, and stack SEO gains for compounding returns.
What our clients say
Don't just take our word for it.
We work where our clients work.
Michigan-based, serving service businesses across the country. From corner shops to multi-location operators, we build campaigns for the kind of work people drive past every day.
Frequently asked questions
Our pricing is based on your ad spend and campaign complexity. We offer transparent, flat-rate management fees, no hidden costs or percentages of ad spend. Book a strategy call and we'll give you a custom quote.
Most clients see meaningful improvements within the first 30 days. Campaigns typically hit their stride around 60 to 90 days once we've collected enough data to fully optimize.
Our minimum ad spend requirement is $40 per day. This gives us enough budget to test, optimize, and scale your campaigns effectively.
We require a 6-month minimum commitment. This gives us the time needed to properly audit, build, optimize, and scale your campaigns for real results. After the initial term, we continue on a month-to-month basis.
Absolutely. We'll audit your existing campaigns, identify what's working and what's not, and restructure everything for maximum performance. You keep full ownership of your account.