Build Your Strategy | Modern Apex Strategies

Business Basics 1 of 14

Step 1 of 14

Let's start with your email.

Work email * We'll follow up with next steps here.

Step 2 of 14

What's your business name?

Business name *

Step 3 of 14

Your website URL.

Website URL *

Step 4 of 14

What services should the campaign promote?

Core services * What should this campaign focus on?

Step 5 of 14

Anything we should leave out?

Services to exclude * What services should we keep out of the campaign?

Step 6 of 14

Describe your ideal customer.

Ideal customer * Demographic, homeowner vs. business, age range, income level, etc.

Step 7 of 14

Who should we filter out?

Customer types to avoid * Low-budget jobs, out-of-area calls, commercial vs. residential, etc.

Step 8 of 14

Where do you want to be found?

Target geographic areas * Cities, counties, ZIP codes, or service radius.

Step 9 of 14

Any locations we should exclude?

Locations to exclude * Specific cities, counties, or ZIP codes to block.

Step 10 of 14

Any specific customer niches?

Customer niches (optional) Specific groups you want to reach, real estate investors, property managers, etc.

Step 11 of 14

What makes you better than the competition?

Offers & differentiators * Free estimates, warranties, years in business, what makes you better?

Step 12 of 14

What search terms should we target?

Key search terms * Keywords and phrases to highlight in your ads.

Step 13 of 14

Who are your main competitors?

Main competitors * Who are your top local or online competitors?

Step 14 of 14

Anything else we should know?

Additional context (optional) Past ad experience, budget notes, goals, or extra context.

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