Build the Plan First | Modern Apex Strategies

Business Basics STEP 01 / 14

STEP 01 / 14

Let's start with your email.

Work email * We'll follow up with next steps here.

STEP 02 / 14

What's your business name?

Business name *

STEP 03 / 14

Your website URL.

Website URL *

STEP 04 / 14

What services should the campaign promote?

Core services * What should this campaign focus on?

STEP 05 / 14

Anything we should leave out?

Services to exclude * What services should we keep out of the campaign?

STEP 06 / 14

Describe your ideal customer.

Ideal customer * Demographic, homeowner vs. business, age range, income level, etc.

STEP 07 / 14

Who should we filter out?

Customer types to avoid * Low-budget jobs, out-of-area calls, commercial vs. residential, etc.

STEP 08 / 14

Where do you want to be found?

Target geographic areas * Cities, counties, ZIP codes, or service radius.

STEP 09 / 14

Any locations we should exclude?

Locations to exclude * Specific cities, counties, or ZIP codes to block.

STEP 10 / 14

Any specific customer niches?

Customer niches (optional) Specific groups you want to reach, real estate investors, property managers, etc.

STEP 11 / 14

What makes you better than the competition?

Offers & differentiators * Free estimates, warranties, years in business, what makes you better?

STEP 12 / 14

What search terms should we target?

Key search terms * Keywords and phrases to highlight in your ads.

STEP 13 / 14

Who are your main competitors?

Main competitors * Who are your top local or online competitors?

STEP 14 / 14

Anything else we should know?

Additional context (optional) Past ad experience, budget notes, goals, or extra context.

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