Business Basics STEP 01 / 14

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STEP 01 / 14

Let's start with your email.

We'll follow up with next steps here.
STEP 02 / 14

What's your business name?

STEP 03 / 14

Your website URL.

STEP 04 / 14

What services should the campaign promote?

What should this campaign focus on?
STEP 05 / 14

Anything we should leave out?

What services should we keep out of the campaign?
STEP 06 / 14

Describe your ideal customer.

Demographic, homeowner vs. business, age range, income level, etc.
STEP 07 / 14

Who should we filter out?

Low-budget jobs, out-of-area calls, commercial vs. residential, etc.
STEP 08 / 14

Where do you want to be found?

Cities, counties, ZIP codes, or service radius.
STEP 09 / 14

Any locations we should exclude?

Specific cities, counties, or ZIP codes to block.
STEP 10 / 14

Any specific customer niches?

Specific groups you want to reach, real estate investors, property managers, etc.
STEP 11 / 14

What makes you better than the competition?

Free estimates, warranties, years in business, what makes you better?
STEP 12 / 14

What search terms should we target?

Keywords and phrases to highlight in your ads.
STEP 13 / 14

Who are your main competitors?

Who are your top local or online competitors?
STEP 14 / 14

Anything else we should know?

Past ad experience, budget notes, goals, or extra context.

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