Two years in
Nick & Chris with the number that defined the partnership.
A two-year arc of partnership with a Michigan tree service that turned a paid-media account into the foundation for a second business acquisition. We now run Google Ads for both.
When we met Chris, Ole Man RB's was running Google Ads on its own. The campaign existed. It was spending money. Calls were coming in. But nobody could tell you which dollar of ad spend produced which phone call. There was no conversion tracking. There was no negative-keyword list. There was no asset-group structure inside Performance Max.
The account had been left to its own devices for long enough that Google's automated bidding was making decisions against the wrong signal. The campaign was alive but blind.
Our first week was a teardown. We rebuilt the account from scratch — new structure, new tracking, new negatives, new copy — before we touched bidding. The pre-existing account stayed live so they had continuous flow. We built the new one alongside it and migrated when it was ready.
I have owned and operated a local tree service business for several years, and finding a marketing company that truly understands the unique needs of a small, service-based business can be challenging. However, partnering with Modern Apex Strategies has been one of the best decisions we've made.
From day one, their team demonstrated a deep understanding of the digital landscape and tailored a strategy that has significantly improved our online visibility. Thanks to their expertise in Google Ads and SEO, we've seen a noticeable increase in both traffic to our website and quality leads from customers in our service area.
What impressed me most was their level of communication and transparency. They consistently provide clear, detailed reports showing exactly where our marketing dollars are going and the impact it's making. They've taken the time to explain everything in terms I can understand, and they're always quick to answer any questions I have.
Our company's online presence has grown substantially, and it's resulted in more calls, more jobs, and ultimately, more revenue. I highly recommend Modern Apex Strategies to any business looking to grow their customer base and increase their online presence.
Thank you, Modern Apex Strategies, for helping us branch out in new directions (pun intended)! We look forward to continuing this great partnership.
Two years into the partnership, Chris took the cash flow Ole Man RB's was generating and acquired CAMP Landscape Management — expanding the team, the equipment, and the service footprint in a single move. The same operator who started with a single tree-service account now runs two distinct businesses.
We picked up CAMP's Google Ads the week the acquisition closed. Same playbook, different vertical. Two accounts running side by side under the same agency seat, sharing intelligence between them.
Visit camplandscape.com →
Twenty-four months after our first kickoff call, we rented out X-Golf in Michigan and put the whole crew on the same simulator bay for an evening. Chris, his foreman, Nick. A handful of bad swings, a few legitimately good ones, and a long dinner.
This is what we mean when we say partnership. It's not a quarterly business review. It's not an account-manager handoff. It's two years of weekly conversations turning into something that lasts.
30-minute call. We pull up your Google Ads account live, run the wasted-spend report, and tell you the top three wins. You walk away with the audit either way.