Modern Apex Strategies

My name is Nick, I am the owner, and lead strategist at Modern Apex Strategies. Me and my team are passionate about what we do. Our Bread and butter is to deliver personalized digital marketing strategies to businesses who are looking to grow.I started this company with a vision to bring industry leading marketing strategies to every day business owners.From expert Google Ads management to innovative website development, we work to enhance your online presence, generate leads, and maximize your ROI—driving meaningful growth for your business.Every business is unique, which is why we take the time to understand your goals, industry, and challenges before crafting a strategy designed to drive success. Whether you’re looking to scale your brand, improve your conversion rates, or optimize your ad spend, we’re here to help.

Q: What are Google Ads, and how can it help my business?

A: Google Ads is an online advertising platform that allows businesses to display ads on Google search results, YouTube, and across Google’s Display Network. With Google Ads, you can target specific keywords relevant to your business, helping you drive traffic to your website, generate leads, and increase conversions. It’s a powerful tool to attract potential customers who are actively searching for products or services like yours.

Q: What is a Quality Score in Google Ads, and why is it important?

A: Quality Score is a metric used by Google to evaluate the relevance and quality of your ads, keywords, and landing pages. It impacts both the positioning of your ads and the cost per click (CPC). A higher Quality Score means better ad positions and lower costs. Our Google Ads management services focus on optimizing your Quality Score to ensure your campaigns perform efficiently.

Q: How do you choose the right keywords for a Google Ads campaign?

A: We conduct extensive keyword research using tools like Google Keyword Planner to identify the most relevant and high-traffic search terms for your business. By analyzing search volume, competition, and intent, we build a list of keywords that are likely to drive the best results for your campaign, ensuring your budget is spent wisely.

Q: How much should I budget for Google Ads?

A: Your budget depends on your goals, industry, and competition. Google Ads offers flexibility, allowing you to set daily and monthly budgets that work for your business. At Modern Apex Strategies, we work with you to determine an optimal budget, balancing cost-effectiveness with the ability to generate results. For most businesses, we recommend starting with a minimum ad spend of $1,000 per month.

Q: What kind of reports will I receive for my Google Ads campaigns?

A: We provide detailed, easy-to-understand reports that include metrics like impressions, clicks, conversion rates, and ROI. We’ll also break down what’s working, what needs improvement, and our action plan for the coming month. Transparency is key, and our reports help you track the progress of your campaign at every stage.

Q: How do Google Ads work?

Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. Ads are shown based on the keywords you choose, and your bid in the auction determines the placement of your ad.
Google uses several factors like Quality Score and Ad Rank to decide how and where your ad appears. This ensures your ad is shown to the right audience at the right time.

Q: How can Modern Apex Strategies help me with Google Ads?

A: At Modern Apex Strategies, we specialize in creating data-driven Google Ads campaigns tailored to your business goals. We manage everything from keyword research and ad copy creation to ongoing optimization and reporting.
Our approach ensures that your ads reach the right audience and drive real, measurable results.

Q: What’s the difference between Search Ads and Display Ads in Google Ads?

A: Search Ads appear on Google’s search engine results page (SERP) when users search for specific keywords. Display Ads, on the other hand, appear on websites and apps within Google’s Display Network. Search Ads are more intent-driven, targeting users actively looking for products or services, while Display Ads help build awareness by showing visual ads across the web.

Q: How long does it take to see results from a Google Ads campaign?

A: While some businesses see immediate results within days, it generally takes about 2-3 months to gather sufficient data to optimize the campaign and start seeing consistent results. Google Ads campaigns need time to adjust, allowing us to refine targeting, bidding strategies, and ad copy to improve performance over time.

Q: Why should I hire a Google Ads management company?

A: Running a successful Google Ads campaign requires expertise in keyword selection, bid management, ad creation, and data analysis. A professional Google Ads management company like Modern Apex Strategies ensures that your campaigns are fully optimized, delivering better ROI, reducing wasted ad spend, and freeing up your time to focus on other aspects of your business.