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Service 02 / SEO

Your customers are already searching for you. Most of you just don't show up.

Local pack and Google Business Profile, technical fixes that unlock pages Google can already see, and a content plan built from your paid-search data. We don't sell guaranteed rankings, run PBNs, or recommend SEO when your site can't yet convert the traffic.

3 to 6 Months to first-page
Rankings don't stop when paused
100% Of plans built on paid-search data
0 PBNs or black-hat tactics, ever
The diagnostic

In 9 out of 10 SEO audits, we find the same four leaks.

Most service businesses haven't lost the SEO race. They never showed up at the starting line.

01 / Leak

Google Business Profile on autopilot

Incomplete categories, no posts in months, no Q&A, stale photos, no service areas. This is the single highest-leverage thing in local SEO, and almost no one is doing it properly. It's the first place we look.

02 / Leak

Lost-click queries

Your site is already ranking for relevant searches. Google is sending you impressions. But the page title is generic, the meta description is missing, the snippet is unappealing, and nobody clicks. Free traffic, left on the floor.

03 / Leak

Technical drag Google can't ignore

Core Web Vitals failing on mobile, no schema markup, broken canonical tags, redirect chains five hops deep. Google literally cannot rank a site that won't load fast or that it can't crawl cleanly. This is a fix, not a strategy.

04 / Leak

Content built around vibes, not data

Service pages targeting keywords nobody searches for, while the actual high-intent queries that convert in your Google Ads account have no organic page at all. Most SEO content plans are written without ever looking at the paid search data sitting right there.

The work, made visible

What "we audit your SEO" actually means.

This is the Search Console report we pull on every new account. It surfaces queries you're already ranking on where your CTR is under 1% and your average position is in the top 15. Every flagged row is a customer Google is sending impressions for, and you're losing to a competitor with a better title tag.

Query
Impr.
CTR
Pos.
tree service near meLost
4,890
1.2%
8.3
stump grinding costLost
2,140
0.4%
12.1
emergency tree removal
1,610
3.8%
6.7
tree removal [city]Lost
1,355
0.7%
11.4
arborist near meLost
980
0.9%
9.8
tree pruning service
820
2.4%
7.2

This is a real report shape from a tree-service account we ran. The flagged rows added up to roughly 200 missed clicks per month, all on queries we were already on page one for. We rewrote four title tags. The clicks started showing up the following week.

How we run it

Six pillars. Every engagement covers all of them.

01

Local SEO & Google Business Profile

Dominate the local map pack. Full GBP optimization, citation management, geo-targeted service-area pages, and a verified review pipeline that actually moves rankings, not just star counts.

02

Technical SEO audit and fixes

Site speed, crawlability, Core Web Vitals, schema markup, canonical structure, redirect cleanup. We identify and fix the technical blockers that prevent Google from ranking you, even when your content is strong.

03

Content strategy built on paid data

We use the keywords that already convert in your Google Ads account to build the organic content plan. That's how you target proven commercial intent instead of guessing what to write next.

04

Authority and link building

Domain authority is the moat that protects your rankings. High-quality backlinks through editorial outreach, local directories, industry associations, and digital PR. No PBNs. No paid link schemes. Nothing that puts your site at risk.

05

Rank tracking and reporting

Monthly keyword rank reports, organic traffic trends, GBP insights, and competitive position tracking. You'll always know exactly where you stand, what moved, and why.

06

Paid + organic integration

When Google Ads and SEO share the same keyword intelligence, both perform better. We bridge the two so the paid wins feed organic and vice versa. Full-SERP coverage, compounding returns.

Nick with Chef Crusco, an active SEO client in Florida
Active case

Chef Crusco. Florida hospitality.

Booking inquiries  ·  trending up since rebuild

Private-chef booking funnel rebuilt around high-intent local search and a single-question Calendly. Local SEO and on-page work tightening every week. Active engagement, steady growth in qualified inquiries.

See more client results
Nick looking out at a city skyline from a high-rise balcony
Inside the work

SEO is a compounding asset. The first three months feel quiet. Months six through twenty-four are where the math gets interesting.

What you get

Compounding gains on a defined schedule.

What's included, every month

  • Full technical and on-page SEO audit on kickoff
  • Google Business Profile optimization and ongoing management
  • Local citation cleanup and consistency audit
  • Two new content pieces per month, built from real query data
  • Internal linking review and depth-to-money-page tracking
  • Schema markup implementation (LocalBusiness, Service, FAQ)
  • Backlink outreach to relevant local and industry sources
  • Monthly rank report, Search Console review, and trend analysis
  • Bi-weekly strategy calls with Nick or Emilia
  • Integration with your Google Ads data for keyword priority

What it actually changes

Map-pack visibility in your service area

Show up in the top three local results for the searches that matter most to your business.

Organic traffic that doesn't disappear when budget pauses

The pages we rank keep working whether or not your ad account is running that month.

A lower blended cost-per-lead across paid + organic

SEO clicks are free. The more searches you own organically, the cheaper your blended acquisition cost gets.

Defensibility against newer competitors

Rankings, reviews, and citations are an asset that takes competitors months to dislodge.

A few things we won't do

The stuff most SEO agencies won't tell you until after you sign.

We won't

Sell you guaranteed #1 rankings.

Anyone who guarantees rankings is either lying or about to do something that gets your site penalized. Real SEO has variance. We forecast in ranges, never promises.

We won't

Build links through PBNs or paid schemes.

We've watched too many sites die after a Google manual action. Every link we build is editorial, defensible, and built to survive the next algorithm update.

We won't

Recommend SEO if your site can't convert.

If the traffic we drive lands on a page that can't book the call, we're just lighting your budget on fire slower. We fix conversion first, or send you to someone who will.

Free audit

Get a real teardown of your SEO situation.

30-minute call. We share screens. We run the lost-click report on your Search Console live, walk through your GBP, and tell you the top three wins. You walk away with the audit either way.

Currently accepting new clients