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Good work.
Real businesses.

Meet the businesses behind the case studies. Explore the campaigns, websites and working relationships, with the numbers in context.

Nick and Chris beside the whiteboard documenting their two-year partnership

Tree services · Google Ads

A two-year account rebuild and management story, from missing conversion tracking to a business that went on to acquire a second company.

$3,150Monthly revenue at the start
March 2023
$83,656Peak monthly revenue
February 2025
Read the full client story

One client’s historical results. Peak revenue is not an average or a forecast for another business.

Different businesses.
Work built around each one.

Start with a project, then follow the details into the full case study.

Nick and Alex from RPM Auto Lab shaking hands in the shop

Automotive · Google Ads and website work

RPM Auto Lab

394 tracked conversions

September 2025 to May 2026. Calls and form leads across the shop’s advertised services. Explore the account history behind the number.

See the RPM account history
Nick and Ethan with Daniel Benson outside Capital Prime

Professional services · Web design

Michigan Trust & Estate

A complete website build

A website designed and built for a Michigan law firm. See the design, the work delivered, and the client’s own words about the experience.

Explore the website project
Dynagen Lending office reception with marble desk and glass meeting rooms

Lending · Campaign rebuild

Dynagen Lending

$6,000 ad credit. 17 days.

A time-boxed campaign rebuild, daily budget management, and a working relationship that continued beyond the promotion. This is the delivery story; confidential outcome metrics are not published here.

Read the campaign story
Chili Pepper’s Tanning logo

Multi-location · Google Ads

Chili Pepper’s Tanning

19 locations. One account.

A look at multi-location campaign management from August 2024 to May 2026. The case study separates impressions, clicks and tracked calls or form leads.

Explore the multi-location work

Find a business like yours.

Browse the published account histories by industry. Each case includes its own reporting context.

26 case studies

Also explore our MSU Entrepreneurship Association work

Know what the number actually means.

A useful case study explains the work, the timeframe and the measurement. Bring the questions that matter to your business.

See how we work
  • Inquiries are not booked jobs.Tracked calls and form leads are labeled as conversions. They are not automatically customers or revenue.
  • The timeframe belongs with the result.A peak month, a campaign total and a long-term trend tell different stories.
  • Your business gets its own plan.Service mix, market, capacity and budget shape what makes sense for you.

Let’s talk about your next chapter.

Bring your website, service area and the work you want more of. Spend 30 minutes with Nick and leave with three priorities, whether you hire us or not.