Build a Business Fact Sheet for AI and Search

Separate facts from positioning

Record the public business name, canonical website, current operating base, service territory, contact path, and actual services. Add the owner or team roles that can be substantiated. Keep aspirations, planned moves, and future offers in a separate dated section. A marketing adjective is not evidence for a credential or performance claim.

Attach provenance and ownership

For every changeable fact, identify who confirmed it and when. Link to approved project records, current public credentials, or the business's own source documents as appropriate. Keep private account identifiers, customer details, and internal financial data outside the public version. Assign someone to resolve conflicting information.

Publish useful facts where buyers look

Use the verified record to improve the about page, contact details, service descriptions, and relevant structured data. Keep ordinary text readable without special tools. Search and AI systems still decide what to retrieve or cite. The fact sheet's practical value is a coherent source record that can be checked and maintained.

A working decision record

What to check before calling the work complete

1. Separate current facts and future plans.
2. Record the source and confirmation date.
3. Keep private identifiers out of public content.
4. Assign a maintenance owner.

A practical question

Sources and further reading

Platform behavior can change. These primary sources explain the relevant product or search requirements; the working review process above is Modern Apex's practical guidance.

Use this with the rest of your plan