Google Ads management for service businesses
Google Partner Agency for Service Businesses
Modern Apex Strategies is a Michigan-based Google Partner agency for service businesses. Verify our Google profile, explore client work, and meet the founder behind your campaign.
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Scope and pricing explained
Google Ads, websites, and a named person responsible for the work.
Modern Apex Strategies helps service businesses connect Google Ads, their website, and inquiry measurement. Based in Michigan and serving businesses across the United States, our agency is led by founder Nick Radachy. The starting conversation is about the services you want to sell, the territory you can serve, and what happens after a potential customer contacts you.
Our Google Partner listing and our published client work give you two useful places to start your review. Check the credential directly with Google, then inspect the work most relevant to your business.
Verify our Google Partner status at the source.
Google lists Modern Apex Strategies in its official Partners directory. Open our profile to check the company name, website, location, and the certification areas shown by Google. The profile is the source for current listing information.
Google Partner status is part of the Google Ads partner program. Google evaluates companies against requirements covering account performance, managed advertising spend, and certifications. Read Google's explanation of Partner requirements for the current criteria.
The credential is one part of an agency decision. The relevant questions for your business are who will manage the work, how the campaign will be built, which outcomes will be measured, and what you will own.
Start with work you can inspect.
These are existing Modern Apex client records. Each case explains the named business and the work described there. Use the complete case for its context and reporting period.
Look beyond the headline. Ask whether a result refers to clicks, tracked actions, inquiries, booked jobs, or revenue. Ask which period it covers and how it was measured. Those distinctions make a case study useful when comparing it with your own business.
A campaign starts with the work you want more of.
A tree-removal estimate, a recurring landscape-maintenance request, and a paint-protection-film inquiry lead to different conversations. We start with your actual services and customer decisions, then connect search targeting, ad messages, the destination page, and the inquiry path.
| Business | Planning focus | Question to resolve |
|---|---|---|
| Tree care | Separate removal, pruning and plant-health requests. | Can the office identify the service and territory before preparing an estimate? |
| Landscaping | Distinguish ongoing maintenance from installation projects. | Which work should advertising bring into the estimating calendar? |
| Automotive services | Separate detailing, coating, tint and PPF requests. | Does the quote path explain the service the customer is considering? |
| Floor coatings | Clarify residential and commercial project fit. | Does the inquiry include enough context for a useful estimate? |
What to ask when comparing Google Partner agencies.
- Who owns the account? Establish your access, billing arrangement, and what happens if the engagement ends.
- Who makes campaign decisions? Meet the person responsible for the strategy and understand how you will communicate.
- What counts as an outcome? Distinguish a phone click, a connected inquiry, an estimate, and a booked job.
- How are costs presented? Ask for management fees, media spend, website scope, and any separate costs to be explained before starting.
- What relevant work can you inspect? Review the complete case, its timeframe, and the evidence behind each claim.
- How will you judge the first phase? Agree on the services, geography, measurement gaps, and review process before expanding spend.
Modern Apex publishes its engagement and pricing information and its working process. Bring the questions above to a conversation with Nick. The useful comparison is how the proposed work fits your business.
Follow the inquiry through to a business decision.
A reported advertising conversion and a booked job are different records. The website may record an action before the office knows whether it represents a suitable new opportunity. We plan measurement around the inquiry path and the information your business can reliably record.
That means identifying repeat contacts, separating services where the evidence allows it, and keeping pending estimates visible. Review advertising costs alongside qualified inquiries and booked work. Use the same inquiry period and distinguish collected revenue from quoted or projected value.
Questions about Modern Apex and the Partner program.
Is Modern Apex Strategies a Google Partner?
Yes. Modern Apex Strategies has a public listing in the official Google Partners directory. Use the direct profile link on this page to verify the company and its current listing information.
Does Google Partner status guarantee a ranking or a campaign result?
No. The status describes participation in the Google Ads partner program and its requirements. Organic rankings, advertising outcomes, and the fit of an agency for a particular business need to be evaluated separately.
Is Google Partner the same as Premier Partner?
No. Google distinguishes these program levels. Modern Apex is presented here as a Google Partner; our official directory profile is linked for verification.
Do you work only with Michigan businesses?
Modern Apex is based in Michigan and serves businesses nationwide. Campaign geography follows the service territory agreed with each business.
Can you work on the website as well as Google Ads?
Yes. Modern Apex offers website design and Google Ads management. We review the existing website, campaign destinations, and inquiry path to determine the scope needed.
What should I bring to the first call?
Bring your website, the services and areas you want to grow, and the questions your current advertising has not answered. If you have reliable inquiry and booked-work records, those help make the conversation specific.
Company information and sources.
Business: Modern Apex Strategies. Founder: Nick Radachy. Current base: Michigan, United States. Services: Google Ads management, websites, SEO, and development. Public credential reviewed September 14, 2026.
Put the plan to work for your business.
Bring your website, the services you want to grow, and the questions your current marketing has not answered. We will discuss the scope, the inquiry path, and the next useful step. See how pricing works.
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