Garage floor coatings
Example search“Garage floor coating company”
Installed system, preparation, project photos, and quote steps.
Google Ads for Epoxy Flooring CompaniesMore of the floor coating projects your crew wants.
Garage coatings, polyaspartic systems and commercial floors need different buying conversations. We build your Google Ads around the systems you install, preferred project sizes, service territory and crew capacity.
Book My Free Strategy CallFree. 30 minutes. No strings attached.
Leave with three priorities, whether you hire us or not.
The Epoxy Guys
225 tracked conversionsMay 2024 to May 2026. Calls and form leads recorded in the Google Ads account.Past results belong to this client and are not a forecast.
See the client storyA closer look at your campaign.
Explore the approach before you book your free strategy call.
Search targeting
How the campaign is structured around the services you want to sell.
Explore the targeting↗Landing pages
How the page helps the right customer take the next step.
See the page approach↗Inquiry economics
How job value and lead quality shape a workable advertising budget.
Explore the numbers↗Match the service to the search
Each service needs its own search strategy and a page that answers the customer’s next question.
Polyaspartic installation
Example search“Polyaspartic floor installer”
The system offered and accurate installation and return-to-use details.
Commercial floors
Example search“Commercial epoxy flooring”
Accepted facility types, project scope, and assessment process.
Illustrative searches, not search-volume estimates.
A campaign built around the jobs you want
A residential garage and a commercial flooring project need different proof, scope and quote questions. We connect each priority service to the right search intent and page, then review opportunities by project type.
How we structure the campaign
Group residential garage work separately from commercial projects when demand supports it. Use the terms customers search while describing the actual installed material accurately. A customer may say "epoxy" while your system uses other coatings. The page should clarify the offering instead of silently changing the promise. Match geography to the cost of site visits and crew travel.
Where we look for wasted spend
Review coating kits, material suppliers, tutorials, tool rentals, and training searches. Floor repair can be relevant if you prepare or repair slabs as part of installation, so do not exclude all repair queries without checking them. Inspect the visible search terms alongside estimate notes to learn whether the account attracts installation buyers with projects you accept.
Our Google Ads audit checklist explains the review process. Google's search terms documentation explains what the report includes and why some queries are omitted.
What the landing page needs to do
Explain preparation, surface condition, finish choices, and the estimate process in plain language. Show real projects and ask for location, approximate area, intended use, and existing coating when useful. State timelines and warranties only when they fit the actual system and conditions. A one-day installation claim should not imply every floor can be used immediately.
Set the budget around the business economics
Track requested estimates, completed assessments, proposals, and installed jobs separately. Square footage alone does not establish profit: preparation, existing coatings, travel, and project scheduling affect contribution. Review which inquiries became suitable projects before shifting budget toward the cheapest form submissions. Use completed job economics to refine the acquisition target.
Use the lead-cost calculator with your own assumptions. We establish a starting budget after reviewing your market and capacity; the calculator is a scenario tool, not a forecast.
Relevant work you can inspect
Review our floor-coating advertising project and its dated account figures.
Questions before hiring a Google Ads agency
Can you advertise polyaspartic floors under epoxy searches?
We can evaluate those searches when they reflect professional coating intent, while making the actual system clear in the ad and landing page.
How do you reduce DIY traffic?
By reviewing search terms, adding appropriate negatives, and consistently describing professional installation rather than products or kits.
Do you have floor-coating advertising work to show?
Yes. The Epoxy Guys project includes published account activity with dates. Those figures describe that account rather than a general flooring benchmark.
Which coating projects should fill your next open dates?
Bring your website and project minimums. We will work through what a more focused campaign could look like.
Is this really free, with no obligation?
Yes. The 30-minute strategy call is free. There is no payment, contract or obligation to hire Modern Apex. We will talk through your next three priorities. If you want help implementing them, we can explain the scope and fees.
What if I am not running Google Ads yet?
Bring your website, service area and the jobs you want more of. We can work through a starting plan. If you already advertise, bring your campaign questions or share your screen. You do not need to hand over account access to book.
What will I leave with?
A clearer view of the services to prioritize, the gaps between your ads and customer inquiries, and three next steps to focus on. We will also talk through whether your goals and budget are a fit.
No strings attached. Choose a time, bring your questions and leave with a clearer next move.