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Case study · The Epoxy Guys

3,658 clicks of high-intent traffic, driven from Google.

The Epoxy Guys are a Michigan-based epoxy floor coating contractor serving homeowners and businesses across Genesee County and the surrounding area, specializing in fast-curing polyaspartic one-day floor systems. We run their Google Ads. Here is the month-by-month, straight from the account.

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The work · May '24 to May '26

Every bar is one month of clicks we drove from Google search.

0
May '24
Clicks driven
First month · May '24 Clicks are real visits we sent from Google to their site. Best month · 451 clicks in Mar '25
The funnel, by the numbers

Real account. Real numbers.

69,643
Times shown in Google
3,658
Clicks driven
225
Tracked conversions
$28,914
Ad spend managed
Figures pulled straight from the Google Ads account, May '24 to May '26. Impressions are the times their ad appeared in Google, clicks are real visits we drove to their site, and conversions are the calls and form leads tracked in the account. No revenue estimates, no projections.

Before we optimize anything, we make sure every conversion is actually tracked. The count above is not a projection or an industry benchmark, it is what the account recorded. If we cannot measure it, we do not claim it.

Spend gets re-allocated against real performance, toward the searches that convert and away from the ones that waste money. A senior operator runs the account, not an autopilot. That is the difference between presence and progress.

Your turn

Want numbers like these on your account?

A 15-minute call. We pull up your Google Ads account live, run the wasted-spend report, and tell you the top three wins. You walk away with the audit either way.

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