Panel upgrades
Example search“Electrical panel upgrade”
Scope, assessment process, and the information needed for an estimate.
Google Ads for ElectriciansWin attention for your best electrical services.
Panel upgrades, EV chargers, generators and rewiring each deserve a focused strategy. We match searches, ads and landing pages to the electrical work you want more of, your service area and available electricians.
Book My Free Strategy CallFree. 30 minutes. No strings attached.
Leave with three priorities, whether you hire us or not.
Blue Heron Electric
Electrical contractor campaign experiencePanel upgrades, generators, EV chargers and service work. See the published account history.Past results belong to this client and are not a forecast.
See the client storyA closer look at your campaign.
Explore the approach before you book your free strategy call.
Search targeting
How the campaign is structured around the services you want to sell.
Explore the targeting↗Landing pages
How the page helps the right customer take the next step.
See the page approach↗Inquiry economics
How job value and lead quality shape a workable advertising budget.
Explore the numbers↗Match the service to the search
Each service needs its own search strategy and a page that answers the customer’s next question.
EV charging and generators
Example search“EV charger installer”
Equipment and installation services you actually provide.
Repairs and rewiring
Example search“Electrician near me”
Residential or commercial coverage, availability, and a call or request path.
Illustrative searches, not search-volume estimates.
A campaign built around the jobs you want
A panel upgrade, generator installation and small repair need different messages and estimating information. Your campaign starts with your preferred services and the areas where those jobs make sense.
How we structure the campaign
Start with service groups that match how you quote work. EV charging, generator installation, and panel upgrades may need their own pages even before they justify separate campaign budgets. Distinguish residential from commercial inquiries when the sales process differs. Keep emergency language tied to staffing, and review actual job locations before expanding geography.
Where we look for wasted spend
Electrical searches can attract parts buyers, wiring-diagram research, apprentices, and people looking for utility outage information. Inspect search terms and inquiry notes together. A generator query might be product shopping or an installation opportunity; the surrounding words matter. Negative lists should preserve desirable installation searches while excluding the mismatched intent.
Our Google Ads audit checklist explains the review process. Google's search terms documentation explains what the report includes and why some queries are omitted.
What the landing page needs to do
Explain what the assessment includes and what a prospective customer should have ready. An EV charger request might need the vehicle or charger type, property location, and an installation description; the technical evaluation comes later. Use real completed work and accurate credentials. Avoid one-price promises for jobs that require an on-site assessment of the existing electrical system.
Set the budget around the business economics
Compare small repair calls and larger installation opportunities separately. An expensive panel-upgrade inquiry can still be useful if it becomes suitable work. Keep estimates, accepted jobs, and revenue tied to consistent dates. When booking takes time, report pending estimates so the most recent week does not look worse merely because the sales cycle is unfinished.
Use the lead-cost calculator with your own assumptions. We establish a starting budget after reviewing your market and capacity; the calculator is a scenario tool, not a forecast.
Relevant work you can inspect
See our electrical-contractor advertising project and the dates behind its published figures.
Questions before hiring a Google Ads agency
Can you focus ads on panel upgrades or EV chargers?
Yes. We can prioritize specific installation services and give them relevant copy, inquiry questions, and landing pages.
Should residential and commercial electrical work be separate?
Often they need different messaging and qualification. Whether they also need separate campaigns depends on activity, budget, and the quoting process.
Do you have electrical-contractor experience?
Our public Blue Heron Electric project shows electrical advertising work and its reported account activity. You can review it before a call.
Where should your next ad dollar go?
Talk through panel work, chargers, generators and service calls with someone who manages contractor campaigns.
Is this really free, with no obligation?
Yes. The 30-minute strategy call is free. There is no payment, contract or obligation to hire Modern Apex. We will talk through your next three priorities. If you want help implementing them, we can explain the scope and fees.
What if I am not running Google Ads yet?
Bring your website, service area and the jobs you want more of. We can work through a starting plan. If you already advertise, bring your campaign questions or share your screen. You do not need to hand over account access to book.
What will I leave with?
A clearer view of the services to prioritize, the gaps between your ads and customer inquiries, and three next steps to focus on. We will also talk through whether your goals and budget are a fit.
No strings attached. Choose a time, bring your questions and leave with a clearer next move.