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Marketing for Montmorency County, MichiganMontmorency County marketing for Atlanta, Hillman, Lewiston and elk country.

Marketing in Montmorency County serves a small market that is growing fast. The county had 9,828 residents in 2024, up 7.3% since 2020, the second fastest growth in Michigan. New residents and visitors both search before they call, so a clear profile and website go a long way.

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Published work from Michigan clients

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Figures come from each client's published record, which states its reporting period and how results were measured. Past results belong to that client and are not a forecast.

What we do for Montmorency County businesses

Google Ads, websites and SEO, planned together so each one feeds the others.

Google Ads management

Only where the searches exist: campaigns for higher-value trades, or for lodging aimed at people searching Atlanta, Hillman or Lewiston, timed to the seasons that bring them.

Google Ads management across Michigan

Web design

A light, hand-coded site with your services, service area, hours and a one-tap call button, built to load on a weak rural signal.

Web design across Michigan

SEO

A complete Google Business Profile with photos and reviews, plus pages for Atlanta, Hillman and Lewiston, the places newcomers and visitors search first.

SEO across Michigan

Winning customers in Montmorency County

Montmorency County is the second smallest county in the Lower Peninsula by population, yet it grew 7.3% from 2020 to 2024, behind only Lake County statewide. In 2023 it had 207 business establishments, and construction led with 44, ahead of 36 retailers. That includes 25 specialty trade contractors and 17 residential builders. Median household income was $47,374 in 2023.

Most of the county is state forest, and so much land is in public hands that it is a popular hunting area. Atlanta is known as the Elk Capital of Michigan, and the county is one of the few that allow ATVs on public county roads, which brings riders into Hillman, Atlanta and Lewiston for fuel, food and lodging. Tourism-related service and retail make up most of the local economy.

So the customer mix moves through the year: residents and newcomers hiring builders and trades, cottagers with places to maintain, and hunters and riders looking for food, fuel and a room. A contractor and a motel need very different marketing here, but both need an accurate Google profile and a website that loads on a weak signal.

Montmorency County by the numbers

The local market your marketing has to work in, from U.S. Census Bureau data.

Residents, 2024
9,828
Change since 2020
+7.3%
Median household income, 2023
$47,374
Business establishments, 2023
207

Largest communities, 2024 residents

  • Albert Township2,639
  • Hillman Township2,147
  • Briley Township1,816
  • Montmorency Township1,090
  • Avery Township714
  • Vienna Township574

Local service businesses by type, 2023

  • Specialty trade contractors (plumbing, HVAC, electrical, roofing and more)25
  • Restaurants and other eating places20
  • Residential builders and remodelers17
  • Auto repair and maintenance shops4
  • Hotels, motels and other lodging3

Sources: U.S. Census Bureau Vintage 2024 population estimates, Small Area Income and Poverty Estimates 2023, and County Business Patterns 2023 (establishments with paid employees). Categories overlap with the business total and some small counts are withheld by the Census Bureau.

Serving businesses across Montmorency County

Where we can help, and where to go next.

Communities

  • Albert Township
  • Hillman Township
  • Briley Township
  • Montmorency Township
  • Avery Township
  • Vienna Township

Neighboring counties

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What working with us looks like

Clear terms before any work starts. Google Ads management has a six-month initial commitment, then runs month to month with 30 days written notice.

  • A free 30-minute call with NickTalk through your business with the founder, not a salesperson.
  • An itemized quote within 24 hoursYou see the scope and the price before you commit to anything.
  • No setup fee for Google AdsA flat monthly management fee, never a percentage of ad spend.
  • You own your accountsYour website, your domain and your Google Ads account stay in your name.

See how pricing works

Talk through your Montmorency County market with Nick.

Bring your website, the services you want more of and the communities you want to reach. You will leave with three clear priorities.

Is Montmorency County too small for Google Ads?

For many businesses, ads aimed only at residents will not find enough searches. Builders and trades with high-value jobs, and lodging aimed at visitors, are the exceptions worth testing. We will look at the numbers with you before recommending any spend.

How do I reach people who just moved here?

Be easy to find. Newcomers have no referrals yet, so they search, read reviews and check your website. A complete profile and a clear site with your service area and phone number do much of the work.

Should I market differently during hunting season?

If your business sees visitors then, yes. Lodging, food, fuel and outfitters can adjust ads, hours and profile posts ahead of the seasons that bring hunters and riders. Trades usually keep a steady approach all year.

What does it cost?

After a free 30-minute strategy call, you get an itemized quote within 24 hours. There is no setup fee, and for many Montmorency County businesses the right first step is a website and profile rather than ads.

Book My Free Strategy Call

No strings attached. Choose a time, bring your questions and leave with a clearer next move.