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Case study · Hanczaryk Chiropractic

5,404 clicks of high-intent traffic, driven from Google.

Hanczaryk Chiropractic Neurology Group is a Grand Blanc, Michigan clinic providing chiropractic care, chiropractic neurology, spinal decompression, and massage therapy for patients seeking pain relief and wellness. We run their Google Ads. Here is the month-by-month, straight from the account.

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The work · Apr '24 to May '26

Every bar is one month of clicks we drove from Google search.

0
Apr '24
Clicks driven
First month · Apr '24 Clicks are real visits we sent from Google to their site. Best month · 379 clicks in Apr '25
The funnel, by the numbers

Real account. Real numbers.

127,093
Times shown in Google
5,404
Clicks driven
294
Tracked conversions
$27,983
Ad spend managed
Figures pulled straight from the Google Ads account, Apr '24 to May '26. Impressions are the times their ad appeared in Google, clicks are real visits we drove to their site, and conversions are the calls and form leads tracked in the account. No revenue estimates, no projections.

Before we optimize anything, we make sure every conversion is actually tracked. The count above is not a projection or an industry benchmark, it is what the account recorded. If we cannot measure it, we do not claim it.

Spend gets re-allocated against real performance, toward the searches that convert and away from the ones that waste money. A senior operator runs the account, not an autopilot. That is the difference between presence and progress.

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