Premier Paving
Clarkston, Oakland County. Asphalt paving.
Our work: Google Ads.
108 tracked conversions from Google Ads
Marketing for Crawford County, MichiganMarketing for Crawford County businesses in Grayling and along the Au Sable.
Crawford County marketing starts with a map. About three quarters of the county is public land, so customers cluster around Grayling, I-75 and the river. The county grew to 13,599 residents in 2024, and newcomers are still deciding which local businesses to trust.
Book My Free Strategy CallFree. 30 minutes. No strings attached.
Leave with three priorities, whether you hire us or not.
Published work from Michigan clients
Browse all client resultsHanczaryk Chiropractic
Grand Blanc, Genesee County. Chiropractic care.
Our work: website and Google Ads.
294 tracked conversions from Google Ads
One Stop Customs
Warren, Macomb County. Vehicle wraps, tint and PPF.
Our work: website and Google Ads.
146 tracked conversions from Google Ads
CAMP Landscape Management
Grand Rapids, Kent County. Landscape management.
Our work: Google Ads.
94 tracked conversions from Google Ads
Figures come from each client's published record, which states its reporting period and how results were measured. Past results belong to that client and are not a forecast.
What we do for Crawford County businesses
Google Ads, websites and SEO, planned together so each one feeds the others.
Google Ads management
A tight campaign around Grayling and the I-75 corridor, with visitor searches added for food, lodging and outfitters, and calls tracked to real customers.
Google Ads management across MichiganWeb design
A hand-coded site that loads fast on a phone, shows hours and location first, and gives travelers and locals a one-tap way to call.
Web design across MichiganSEO
Show up in Grayling map searches with a complete Google Business Profile, current hours, photos and reviews that mention Grayling and the river.
SEO across MichiganWinning customers in Crawford County
Crawford County is small and growing. It had 13,599 residents in 2024, up from 12,986 at the 2020 base, a 4.7% increase that ranks among the faster in Michigan. Grayling is the only incorporated city, with 1,949 residents, and Grayling Township around it had 5,862. South Branch, Beaver Creek and Frederic townships hold most of the rest.
Much of the county is state forest, national forest or military land, including Camp Grayling, and branches of the Au Sable River, a well-known trout stream, run through it. I-75 passes Grayling, and US 127 ends at I-75 just south of town. That brings visitors and travelers who need food, lodging, gear, fuel and repairs. Crawford had 30 restaurants and 8 accommodation businesses among its 320 establishments in 2023.
Year-round trades face a thin local market, with 25 construction businesses and 16 specialty trade contractors in 2023, plus competition from Otsego and Roscommon counties next door. A small market rewards the basics: a complete Google Business Profile, reviews that mention local towns and a fast website. Paid ads come later, once those are in place.
Crawford County by the numbers
The local market your marketing has to work in, from U.S. Census Bureau data.
- Residents, 2024
- 13,599
- Change since 2020
- +4.7%
- Median household income, 2023
- $59,220
- Business establishments, 2023
- 320
Largest communities, 2024 residents
- Grayling Township5,862
- Grayling1,949
- South Branch Township1,749
- Beaver Creek Township1,608
- Frederic Township1,190
- Maple Forest Township642
Local service businesses by type, 2023
Sources: U.S. Census Bureau Vintage 2024 population estimates, Small Area Income and Poverty Estimates 2023, and County Business Patterns 2023 (establishments with paid employees). Categories overlap with the business total and some small counts are withheld by the Census Bureau.
Serving businesses across Crawford County
Where we can help, and where to go next.
Communities
- Grayling Township
- Grayling
- South Branch Township
- Beaver Creek Township
- Frederic Township
- Maple Forest Township
Neighboring counties
More from Modern Apex
What working with us looks like
Clear terms before any work starts. Google Ads management has a six-month initial commitment, then runs month to month with 30 days written notice.
- A free 30-minute call with NickTalk through your business with the founder, not a salesperson.
- An itemized quote within 24 hoursYou see the scope and the price before you commit to anything.
- No setup fee for Google AdsA flat monthly management fee, never a percentage of ad spend.
- You own your accountsYour website, your domain and your Google Ads account stay in your name.
Talk through your Crawford County market with Nick.
Bring your website, the services you want more of and the communities you want to reach. You will leave with three clear priorities.
Is Crawford County big enough to need online marketing?
Yes, but the right kind. With 13,599 residents in 2024, a complete Google Business Profile, reviews and a fast website usually come first. Paid ads make sense for services with enough searches, or for businesses that serve travelers on I-75.
How do we reach people visiting the Au Sable?
Google Ads can reach people searching about Grayling from elsewhere as well as people already in town. For outfitters, lodging and restaurants, ads and a strong profile should be live before your busy months, not after they start.
Should we cover Roscommon and Otsego counties too?
If you will drive there, it often makes sense in a market this small. We set the service area by drive time and margins, then track which towns produce real jobs.
Do you work with businesses in northern Michigan?
Yes. We are based in Michigan and plan everything on video or phone calls. Your first call is with Nick, free and 30 minutes long.
No strings attached. Choose a time, bring your questions and leave with a clearer next move.