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Marketing for Cheboygan County, MichiganMarketing for Cheboygan County businesses from Mackinaw City to Indian River.

Cheboygan County marketing has to reach people passing through as well as people who live here. The county had 50 lodging businesses in 2023, more than many far larger Michigan counties, and I-75 runs straight through it. We plan for both kinds of customer.

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Published work from Michigan clients

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Figures come from each client's published record, which states its reporting period and how results were measured. Past results belong to that client and are not a forecast.

What we do for Cheboygan County businesses

Google Ads, websites and SEO, planned together so each one feeds the others.

Google Ads management

Separate campaigns for travelers and residents, scheduled by season, aimed at Cheboygan, Indian River and Mackinaw City searches, with calls and bookings tracked.

Google Ads management across Michigan

Web design

A hand-coded site that answers rates, hours and directions on the first screen and loads fast for travelers on a phone.

Web design across Michigan

SEO

A Google Business Profile with current hours, photos and reviews, plus pages for the towns and lakes customers search by name.

SEO across Michigan

Winning customers in Cheboygan County

Cheboygan County had 25,964 residents in 2024 and 770 business establishments in 2023. Fifty of those were accommodation businesses, the eighth most of any Michigan county, along with 68 restaurants. For a county this size, that is a strong sign of how much business comes from visitors. I-75 runs through the county, and part of Mackinaw City, at the Mackinac Bridge, lies inside it.

The resident market is spread out. The city of Cheboygan, the county seat on Lake Huron at the mouth of the Cheboygan River, had 4,831 residents in 2024. Benton Township (3,180) and Tuscarora Township (3,133), where Indian River sits between Burt Lake and Mullett Lake, were next. Pages that name these towns and lakes help locals and visitors alike recognize that you serve their area.

For lodging and food, the work is reaching travelers on a phone before they decide where to stop or stay. For the 109 construction businesses and 33 building services companies, it is different: a clear service area, reviews from local jobs and fast replies. Competition also comes from Emmet and Otsego counties next door, so a Cheboygan business needs to look unmistakably local.

Cheboygan County by the numbers

The local market your marketing has to work in, from U.S. Census Bureau data.

Residents, 2024
25,964
Change since 2020
+1.5%
Median household income, 2023
$61,488
Business establishments, 2023
770

Largest communities, 2024 residents

  • Cheboygan4,831
  • Benton Township3,180
  • Tuscarora Township3,133
  • Inverness Township2,187
  • Mullett Township1,247
  • Nunda Township1,211

Local service businesses by type, 2023

  • Restaurants and other eating places68
  • Specialty trade contractors (plumbing, HVAC, electrical, roofing and more)64
  • Hotels, motels and other lodging50
  • Residential builders and remodelers34
  • Building and grounds services (landscaping, cleaning, pest control)33
  • Auto repair and maintenance shops26
  • Salons, spas and personal care13
  • Legal services12
  • Dental offices4

Sources: U.S. Census Bureau Vintage 2024 population estimates, Small Area Income and Poverty Estimates 2023, and County Business Patterns 2023 (establishments with paid employees). Categories overlap with the business total and some small counts are withheld by the Census Bureau.

Serving businesses across Cheboygan County

Where we can help, and where to go next.

Communities

  • Cheboygan
  • Benton Township
  • Tuscarora Township
  • Inverness Township
  • Mullett Township
  • Nunda Township

Neighboring counties

More from Modern Apex

What working with us looks like

Clear terms before any work starts. Google Ads management has a six-month initial commitment, then runs month to month with 30 days written notice.

  • A free 30-minute call with NickTalk through your business with the founder, not a salesperson.
  • An itemized quote within 24 hoursYou see the scope and the price before you commit to anything.
  • No setup fee for Google AdsA flat monthly management fee, never a percentage of ad spend.
  • You own your accountsYour website, your domain and your Google Ads account stay in your name.

See how pricing works

Talk through your Cheboygan County market with Nick.

Bring your website, the services you want more of and the communities you want to reach. You will leave with three clear priorities.

How do we reach travelers on I-75?

Google Ads can show your business to people searching for lodging, food or services near Cheboygan, Indian River or Mackinaw City, including people still on the way. A complete Google Business Profile with current hours and photos does a lot of the work too.

Should our budget change by season?

For most visitor businesses, yes. We plan spending month by month around when your bookings actually come in, and cut back when they stop. The first commitment is six months, then management is month to month.

We are a contractor, not a tourism business. Does this apply?

Partly. Your customers mostly live or own property here, so a clear service area, reviews from local jobs and a fast website matter more than travel searches. Cheboygan County had 109 construction businesses in 2023, so standing out still takes work.

Will you visit our business?

No. We are based in Michigan and handle all planning by video or phone. Send photos, rates and your service list, and we build from there.

Book My Free Strategy Call

No strings attached. Choose a time, bring your questions and leave with a clearer next move.