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Marketing for Charlevoix County, MichiganMarketing for Charlevoix County businesses in Boyne City, Charlevoix and East Jordan.

Charlevoix County marketing works in a market with far more businesses than its population suggests. The county had 891 business establishments in 2023 for 26,105 residents in 2024, so customers have choices. We help local companies around Lake Charlevoix get chosen.

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Published work from Michigan clients

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Figures come from each client's published record, which states its reporting period and how results were measured. Past results belong to that client and are not a forecast.

What we do for Charlevoix County businesses

Google Ads, websites and SEO, planned together so each one feeds the others.

Google Ads management

Campaigns split by service and by town around Lake Charlevoix, with tight boundaries so you only pay for areas your crews can reach.

Google Ads management across Michigan

Web design

A hand-coded portfolio site that loads large project photos fast, gives each service a page and makes quote requests simple.

Web design across Michigan

SEO

Reviews and pages that tie your business to Boyne City, Charlevoix, East Jordan and the lake, the places customers name in their searches.

SEO across Michigan

Winning customers in Charlevoix County

Only a handful of Michigan counties have more businesses per resident than Charlevoix. Its 891 establishments in 2023 served a population of 26,105 in 2024, which points to customers from beyond the year-round population, including visitors and people from nearby counties. The county has shoreline on both Grand Traverse Bay and Little Traverse Bay, is split by Lake Charlevoix and includes Beaver Island.

Building is a big part of that economy. There were 139 construction businesses in 2023, including 48 residential builders and 79 specialty trade contractors, along with 45 real estate businesses and 41 building services companies. The median household income was $78,405 in 2023, one of the higher figures in Michigan. Customers can afford quality work, and they look for proof: project photos, reviews and a site that looks as careful as the work.

The three cities each have their own customers. Boyne City was the largest at 3,821 residents in 2024, followed by Charlevoix at 2,332 and East Jordan at 2,243. Hayes, South Arm and Wilson townships each had around two thousand. A website that names these places, and ads that keep a Boyne City plumber from paying for clicks on Beaver Island, make each dollar go further.

Charlevoix County by the numbers

The local market your marketing has to work in, from U.S. Census Bureau data.

Residents, 2024
26,105
Change since 2020
+0.2%
Median household income, 2023
$78,405
Business establishments, 2023
891

Largest communities, 2024 residents

  • Boyne City3,821
  • Charlevoix2,332
  • East Jordan2,243
  • Hayes Township2,020
  • South Arm Township1,936
  • Wilson Township1,876

Local service businesses by type, 2023

  • Specialty trade contractors (plumbing, HVAC, electrical, roofing and more)79
  • Restaurants and other eating places68
  • Residential builders and remodelers48
  • Building and grounds services (landscaping, cleaning, pest control)41
  • Hotels, motels and other lodging20
  • Auto repair and maintenance shops20
  • Legal services13
  • Dental offices12
  • Salons, spas and personal care7

Sources: U.S. Census Bureau Vintage 2024 population estimates, Small Area Income and Poverty Estimates 2023, and County Business Patterns 2023 (establishments with paid employees). Categories overlap with the business total and some small counts are withheld by the Census Bureau.

Serving businesses across Charlevoix County

Where we can help, and where to go next.

Communities

  • Boyne City
  • Charlevoix
  • East Jordan
  • Hayes Township
  • South Arm Township
  • Wilson Township

Neighboring counties

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What working with us looks like

Clear terms before any work starts. Google Ads management has a six-month initial commitment, then runs month to month with 30 days written notice.

  • A free 30-minute call with NickTalk through your business with the founder, not a salesperson.
  • An itemized quote within 24 hoursYou see the scope and the price before you commit to anything.
  • No setup fee for Google AdsA flat monthly management fee, never a percentage of ad spend.
  • You own your accountsYour website, your domain and your Google Ads account stay in your name.

See how pricing works

Talk through your Charlevoix County market with Nick.

Bring your website, the services you want more of and the communities you want to reach. You will leave with three clear priorities.

Why does Charlevoix County feel so competitive for its size?

Because it is. The county had 891 business establishments in 2023 for 26,105 residents in 2024, a much higher ratio than most of Michigan. Customers have choices, so clear websites and strong reviews decide a lot of jobs.

Should a builder show prices online?

Ranges or starting points help. Customers planning a project compare several builders, and a page that explains your process, what affects timing and typical price ranges filters out poor fits before the first call.

Can you advertise to people who do not live in the county year round?

Yes. Google Ads can reach people searching about Charlevoix, Boyne City or East Jordan from elsewhere, not only people physically there. That matters for lodging, restaurants and some project work.

How do we start?

Book a free 30-minute call with Nick. We review your website, Google Business Profile and any current ads, then send an itemized quote within 24 hours if there is work worth doing.

Book My Free Strategy Call

No strings attached. Choose a time, bring your questions and leave with a clearer next move.