Premier Paving
Clarkston, Oakland County. Asphalt paving.
Our work: Google Ads.
108 tracked conversions from Google Ads
Marketing for Mackinac County, MichiganMackinac County marketing for St. Ignace, Mackinac Island and the shoreline towns.
Marketing in Mackinac County is hospitality marketing. In 2023 the county had 46 lodging businesses and 48 restaurants among 451 establishments, a heavy share for 11,144 residents. Many of your customers are planning a trip, so they meet you on Google long before they cross the bridge.
Book My Free Strategy CallFree. 30 minutes. No strings attached.
Leave with three priorities, whether you hire us or not.
Published work from Michigan clients
Browse all client resultsHanczaryk Chiropractic
Grand Blanc, Genesee County. Chiropractic care.
Our work: website and Google Ads.
294 tracked conversions from Google Ads
One Stop Customs
Warren, Macomb County. Vehicle wraps, tint and PPF.
Our work: website and Google Ads.
146 tracked conversions from Google Ads
CAMP Landscape Management
Grand Rapids, Kent County. Landscape management.
Our work: Google Ads.
94 tracked conversions from Google Ads
Figures come from each client's published record, which states its reporting period and how results were measured. Past results belong to that client and are not a forecast.
What we do for Mackinac County businesses
Google Ads, websites and SEO, planned together so each one feeds the others.
Google Ads management
Campaigns aimed at people searching for St. Ignace or Mackinac Island lodging, dining and services, wherever they search from, with budgets that follow the season.
Google Ads management across MichiganWeb design
A hand-coded site with rates, hours, directions from the bridge or ferry and a booking or call button up front, fast enough to load in a busy ferry line.
Web design across MichiganSEO
An accurate Google Business Profile for each location, photos that match the season, and pages for St. Ignace, Mackinac Island and the places visitors pair with them.
SEO across MichiganWinning customers in Mackinac County
Mackinac County had 11,144 residents in 2024 and 451 business establishments in 2023, including 99 retailers, 48 restaurants and 46 lodging businesses. Across Michigan, lodging is a tiny share of the business count. Here it is a pillar. St. Ignace, at the north end of the Mackinac Bridge, had 2,331 residents, and the city of Mackinac Island 613.
Mackinac Island bans almost all motor vehicles, has drawn summer residents and tourists since the 19th century, and is reached by ferries from St. Ignace and Mackinaw City. The county also touches both Lake Huron and Lake Michigan, one of only two U.S. counties with shoreline on two Great Lakes. Visitors plan around all of that, and they plan on phones.
The trades matter too. The county had 62 construction firms in 2023, including 29 residential builders, keeping homes, cottages and businesses ready for the busy months. Some of their customers, including summer residents, hire from a distance, judging a contractor by search results, reviews and one phone call.
Mackinac County by the numbers
The local market your marketing has to work in, from U.S. Census Bureau data.
- Residents, 2024
- 11,144
- Change since 2020
- +3.0%
- Median household income, 2023
- $51,353
- Business establishments, 2023
- 451
Largest communities, 2024 residents
- St. Ignace2,331
- Clark Township1,981
- Garfield Township1,181
- Moran Township1,061
- St. Ignace Township998
- Portage Township970
Local service businesses by type, 2023
Sources: U.S. Census Bureau Vintage 2024 population estimates, Small Area Income and Poverty Estimates 2023, and County Business Patterns 2023 (establishments with paid employees). Categories overlap with the business total and some small counts are withheld by the Census Bureau.
Serving businesses across Mackinac County
Where we can help, and where to go next.
Communities
- St. Ignace
- Clark Township
- Garfield Township
- Moran Township
- St. Ignace Township
- Portage Township
Neighboring counties
More from Modern Apex
What working with us looks like
Clear terms before any work starts. Google Ads management has a six-month initial commitment, then runs month to month with 30 days written notice.
- A free 30-minute call with NickTalk through your business with the founder, not a salesperson.
- An itemized quote within 24 hoursYou see the scope and the price before you commit to anything.
- No setup fee for Google AdsA flat monthly management fee, never a percentage of ad spend.
- You own your accountsYour website, your domain and your Google Ads account stay in your name.
Talk through your Mackinac County market with Nick.
Bring your website, the services you want more of and the communities you want to reach. You will leave with three clear priorities.
Should I advertise all year?
It depends on what you sell. Lodging and restaurants often spend most in the months before and during peak travel. Trades that open and close properties may want ads ahead of the busy months. We set budgets month by month so you spend when people are searching.
Do travelers really pick a hotel or restaurant from Google?
Many start there. They check the map, photos, reviews and your website before they call or book. Wrong hours or a slow site on a phone can lose a guest before they reach the bridge.
Can ads reach people who are not in Michigan yet?
Yes. Google Ads can show ads to people searching for Mackinac County places from anywhere, not only people already here. For hospitality, that is often where the budget does its best work.
Do you work with island businesses?
Yes. Modern Apex is based in Michigan and plans on video or phone calls, so it does not matter which side of the water you are on.
How is it priced?
After a free 30-minute call with Nick, you get an itemized quote within 24 hours. Management is a flat monthly fee with no setup fee, and you own your ad account, website and domain.
No strings attached. Choose a time, bring your questions and leave with a clearer next move.