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Marketing for Chippewa County, MichiganMarketing for Chippewa County businesses from Sault Ste. Marie to Drummond Island.

Chippewa County marketing means planning for distance. The county covers 1,559 square miles of land, the second most of any Michigan county, yet Sault Ste. Marie holds 13,288 of its 36,253 residents. We help businesses decide how far to reach and how to win close to home.

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Published work from Michigan clients

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Figures come from each client's published record, which states its reporting period and how results were measured. Past results belong to that client and are not a forecast.

What we do for Chippewa County businesses

Google Ads, websites and SEO, planned together so each one feeds the others.

Google Ads management

Draw targeting around the places you can serve profitably, not the whole county, and add visitor searches only for lodging, food or recreation businesses.

Google Ads management across Michigan

Web design

A hand-coded site that lists your real service area, from Sault Ste. Marie to Kinross and Pickford, and loads fast on a phone.

Web design across Michigan

SEO

Win the Sault Ste. Marie map results with an accurate Google Business Profile, steady reviews and a page for each core service.

SEO across Michigan

Winning customers in Chippewa County

Chippewa County is large and thinly settled. It had 36,253 residents in 2024 across 1,559 square miles of land, with shorelines on both Lake Superior and Lake Huron and Drummond Island inside its borders. I-75 ends at the International Bridge to Canada in Sault Ste. Marie, and M-28, Michigan's longest state highway, ends south of the city.

Most of the market is in and around the city. Sault Ste. Marie had 13,288 residents in 2024, Kinross Township had 6,674 and Soo Township had 3,000. Bruce, Bay Mills and Pickford townships each had fewer. For a service business, drive time is a real cost here. A plumber or HVAC company that advertises across the whole county can pay for calls it cannot reach profitably.

The business count is modest: 778 establishments in 2023, including 86 health care providers, 94 construction businesses and 28 accommodation businesses. The population dipped from 36,786 at the 2020 base, so new customers come mainly from winning share and from visitors. Lodging, food and outfitters benefit from ads that reach people planning a trip. Trades benefit more from a strong Google Business Profile and reviews from customers in town.

Chippewa County by the numbers

The local market your marketing has to work in, from U.S. Census Bureau data.

Residents, 2024
36,253
Change since 2020
-1.4%
Median household income, 2023
$59,852
Business establishments, 2023
778

Largest communities, 2024 residents

  • Sault Ste. Marie13,288
  • Kinross Township6,674
  • Soo Township3,000
  • Bruce Township2,029
  • Bay Mills Township1,630
  • Pickford Township1,554

Local service businesses by type, 2023

  • Restaurants and other eating places60
  • Specialty trade contractors (plumbing, HVAC, electrical, roofing and more)57
  • Hotels, motels and other lodging28
  • Residential builders and remodelers27
  • Auto repair and maintenance shops25
  • Salons, spas and personal care12
  • Legal services12
  • Building and grounds services (landscaping, cleaning, pest control)10
  • Dental offices5

Sources: U.S. Census Bureau Vintage 2024 population estimates, Small Area Income and Poverty Estimates 2023, and County Business Patterns 2023 (establishments with paid employees). Categories overlap with the business total and some small counts are withheld by the Census Bureau.

Serving businesses across Chippewa County

Where we can help, and where to go next.

Communities

  • Sault Ste. Marie
  • Kinross Township
  • Soo Township
  • Bruce Township
  • Bay Mills Township
  • Pickford Township

Neighboring counties

More from Modern Apex

What working with us looks like

Clear terms before any work starts. Google Ads management has a six-month initial commitment, then runs month to month with 30 days written notice.

  • A free 30-minute call with NickTalk through your business with the founder, not a salesperson.
  • An itemized quote within 24 hoursYou see the scope and the price before you commit to anything.
  • No setup fee for Google AdsA flat monthly management fee, never a percentage of ad spend.
  • You own your accountsYour website, your domain and your Google Ads account stay in your name.

See how pricing works

Talk through your Chippewa County market with Nick.

Bring your website, the services you want more of and the communities you want to reach. You will leave with three clear priorities.

Should we target all of Chippewa County?

Probably not. The county covers 1,559 square miles of land, and long drives eat into margins. We usually start with Sault Ste. Marie and the townships nearest you, then expand only where tracking shows booked jobs.

Can ads reach people visiting the eastern Upper Peninsula?

Yes. Google Ads can target people who search about Sault Ste. Marie and nearby places from elsewhere. That is useful for lodging, food and recreation, and less useful for trades that only serve residents.

Is there enough search volume here for Google Ads?

For some services, yes, especially in and around Sault Ste. Marie. For others, a county of 36,253 people does not produce enough searches to justify much spend. We check before recommending a budget.

Do you work with Upper Peninsula businesses?

Yes. Modern Apex is based in Michigan and all planning happens on video or phone calls, so being north of the bridge changes nothing about how we work together. Every strategy call is with Nick.

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