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Marketing for Luce County, MichiganLuce County marketing for Newberry businesses that serve locals and travelers alike.

Marketing in Luce County is mostly about being found on the road. Newberry is the county's only incorporated community, with 1,390 residents in 2024, and travelers bound for Tahquamenon Falls and Whitefish Point take the highway that starts just south of town. Your profile and website decide who stops.

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Published work from Michigan clients

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Figures come from each client's published record, which states its reporting period and how results were measured. Past results belong to that client and are not a forecast.

What we do for Luce County businesses

Google Ads, websites and SEO, planned together so each one feeds the others.

Google Ads management

Only when the numbers work. Campaigns aimed at travelers searching for Newberry, Tahquamenon Falls or Whitefish Point, since searches from residents alone are few.

Google Ads management across Michigan

Web design

A light, hand-coded site with hours, directions, rates or menus up front, built to load on a weak signal along M-28.

Web design across Michigan

SEO

Google Business Profile first, then pages for Newberry and the places travelers search on the way to Lake Superior, with reviews collected all year.

SEO across Michigan

Winning customers in Luce County

Luce County had 6,328 residents in 2024, one of the three smallest populations among Michigan's 83 counties, and 158 business establishments in 2023. Retail was the biggest group with 31, followed by 19 health care providers, 13 construction firms and 12 restaurants. Pentland and McMillan townships held most of the people, and median household income was $51,664 in 2023.

The land is enormous for so few residents. McMillan Township alone is the largest municipality in Michigan by land area, and the county runs north to Lake Superior. Newberry, named the moose capital of Michigan by the state legislature, sits just off M-28, which leads east toward Sault Ste. Marie and west toward Munising and Marquette.

That shapes the marketing. Local search volume is small, so paid ads aimed only at residents rarely make sense. What usually works is an accurate Google Business Profile with good photos and reviews, a fast website that answers travelers' questions, and ads aimed at people planning trips to the area when the numbers support them.

Luce County by the numbers

The local market your marketing has to work in, from U.S. Census Bureau data.

Residents, 2024
6,328
Change since 2020
-1.3%
Median household income, 2023
$51,664
Business establishments, 2023
158

Largest communities, 2024 residents

  • Pentland Township2,694
  • McMillan Township2,377
  • Lakefield Township1,094
  • Columbus Township163

Local service businesses by type, 2023

  • Restaurants and other eating places12
  • Hotels, motels and other lodging9
  • Specialty trade contractors (plumbing, HVAC, electrical, roofing and more)6
  • Residential builders and remodelers5
  • Auto repair and maintenance shops4

Sources: U.S. Census Bureau Vintage 2024 population estimates, Small Area Income and Poverty Estimates 2023, and County Business Patterns 2023 (establishments with paid employees). Categories overlap with the business total and some small counts are withheld by the Census Bureau.

Serving businesses across Luce County

Where we can help, and where to go next.

Communities

  • Pentland Township
  • McMillan Township
  • Lakefield Township
  • Columbus Township

Neighboring counties

More from Modern Apex

What working with us looks like

Clear terms before any work starts. Google Ads management has a six-month initial commitment, then runs month to month with 30 days written notice.

  • A free 30-minute call with NickTalk through your business with the founder, not a salesperson.
  • An itemized quote within 24 hoursYou see the scope and the price before you commit to anything.
  • No setup fee for Google AdsA flat monthly management fee, never a percentage of ad spend.
  • You own your accountsYour website, your domain and your Google Ads account stay in your name.

See how pricing works

Talk through your Luce County market with Nick.

Bring your website, the services you want more of and the communities you want to reach. You will leave with three clear priorities.

Should a Newberry business run Google Ads?

Maybe, and maybe not yet. With 6,328 residents in 2024, local searches are limited. Ads work best when they catch travelers searching for the area. We recommend at least $1,200 a month in ad spend for a managed campaign, so we check the search volume before suggesting it.

What is the least expensive way to get more customers here?

Usually your Google Business Profile. Correct hours, good photos, the right categories and a steady stream of reviews cost little, and they show up on the map where many travelers look first.

Do you work with Upper Peninsula businesses?

Yes. Modern Apex is based in Michigan and plans everything on video or phone calls, so a Newberry business gets the same attention as one in the suburbs of Detroit.

What do I own?

Everything we build. Your website, domain and Google Ads account belong to you. Ads management starts with a 6-month commitment, then goes month to month with 30 days written notice.

Book My Free Strategy Call

No strings attached. Choose a time, bring your questions and leave with a clearer next move.