Blue Heron Electric
Sterling Heights, Macomb County. Electrical contracting.
Our work: website and Google Ads.
465 clicks from Google Ads
Google Ads management in Macomb County is familiar ground for us. Our Google Ads clients here include One Stop Customs in Warren, Bubbles Auto Spa in St. Clair Shores and Blue Heron Electric in Sterling Heights, in a county of 886,175 residents in 2024.
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Sterling Heights, Macomb County. Electrical contracting.
Our work: website and Google Ads.
465 clicks from Google Ads
St. Clair Shores, Macomb County. Car wash and detailing.
Our work: website and Google Ads.
110 tracked conversions from Google Ads
Warren, Macomb County. Vehicle wraps, tint and PPF.
Our work: website and Google Ads.
146 tracked conversions from Google Ads
Figures come from each client's published record, which states its reporting period and how results were measured. Past results belong to that client and are not a forecast.
Macomb County had 19,593 business establishments in 2023, and the categories that matter for local ads are big ones: 2,053 construction firms, 1,400 specialty trade contractors and 583 auto repair shops. Only Wayne and Oakland counties had more auto repair shops. For a car wash, detailer, tint shop or mechanic, the search page is full of nearby choices and the ad has to win the tap.
Our Macomb County clients work in that field. One Stop Customs in Warren, a vehicle wrap, tint and PPF shop, has a published record of 146 tracked conversions from Google Ads. Bubbles Auto Spa, a car wash and detailing business in St. Clair Shores, shows 110 tracked conversions from Google Ads. Blue Heron Electric in Sterling Heights is an electrical contractor and Google Ads client. We also built the websites for all three, so the ads and the pages they land on are both our work.
The population is concentrated in big communities, which in 2024 included Warren (137,686), Sterling Heights (134,342), Clinton Township (101,359), Macomb Township (94,302) and Shelby Township (80,425). Lake St. Clair borders the county on the east, and Ontario lies across the water, so a wide radius from a lakeshore shop covers open water and can reach into another country. We target the communities your crew or customers can reach easily and exclude the rest.
The first things we would work on, before spending more money on reach.
Ads with a call button, location, hours and an offer that matches the search, so a customer comparing shops on a phone can act from the first screen.
Target Macomb County cities and townships by name, and keep coverage from crossing Lake St. Clair or reaching deep into Wayne and Oakland.
Each service runs as its own campaign, such as tint apart from wraps, or service calls apart from panel upgrades, with its own budget and landing page.
Track calls, quote requests and bookings, then review which ones became paid work.
The local market your marketing has to work in, from U.S. Census Bureau data.
Sources: U.S. Census Bureau Vintage 2024 population estimates, Small Area Income and Poverty Estimates 2023, and County Business Patterns 2023 (establishments with paid employees). Categories overlap with the business total and some small counts are withheld by the Census Bureau.
Where we can help, and where to go next.
Clear terms before any work starts. Google Ads management has a six-month initial commitment, then runs month to month with 30 days written notice.
Bring what you have today. Nick will tell you what is working, what is not and what he would change first.
Published records: One Stop Customs in Warren, 146 tracked conversions from Google Ads; Bubbles Auto Spa in St. Clair Shores, 110 tracked conversions from Google Ads; Blue Heron Electric in Sterling Heights, 465 clicks from Google Ads. Each record states its reporting period.
Yes. Wraps, tint, PPF, detailing and car wash businesses are a big part of our Macomb County work. These customers often compare shops on a phone in minutes, so the ad, the reviews and the landing page all have to answer price, quality and availability quickly.
Only if you want Detroit work and can serve it well. We would run it as a separate campaign from your Macomb County areas, with its own budget, so you can compare the cost per booked job before expanding.
Flat and quoted to your scope after a free strategy call, never a percentage of ad spend. We recommend at least $1,200 a month in ad spend, paid directly to Google. There is no setup fee and you own the account.
No strings attached. Choose a time, bring your questions and leave with a clearer next move.