Blue Heron Electric
Sterling Heights, Macomb County. Electrical contracting.
Our work: website and Google Ads.
465 clicks from Google Ads
Macomb County web design is where our proof lives. We built the websites for One Stop Customs in Warren, Bubbles Auto Spa in St. Clair Shores and Blue Heron Electric in Sterling Heights. Each one is hand coded, quick on a phone and owned by the business that paid for it.
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Leave with three priorities, whether you hire us or not.
Sterling Heights, Macomb County. Electrical contracting.
Our work: website and Google Ads.
465 clicks from Google Ads
St. Clair Shores, Macomb County. Car wash and detailing.
Our work: website and Google Ads.
110 tracked conversions from Google Ads
Warren, Macomb County. Vehicle wraps, tint and PPF.
Our work: website and Google Ads.
146 tracked conversions from Google Ads
Figures come from each client's published record, which states its reporting period and how results were measured. Past results belong to that client and are not a forecast.
Macomb County had 19,593 business establishments in 2023, including 1,400 specialty trade contractors and 583 auto repair shops. It is the third most populous county in Michigan, with 886,175 residents in 2024, and most of them live south of Hall Road in Warren, Sterling Heights, Clinton Township, Roseville and St. Clair Shores. Every customer has a lot of competitors within a short drive.
Visual trades feel that most. A customer pricing window tint, a ceramic coating or a wrap compares shops by their photos, then calls the one that looks most professional and answers fastest. We hand coded the One Stop Customs site in Warren so the work shows immediately, and on Google's phone speed test it scored 97, while six Michigan page-builder sites we tested scored 48 to 62.
That gap comes from how the sites are made. Page builders, the default at plenty of Michigan agencies, are legacy tools that load code for every feature they offer, whether a page uses it or not. Hand-coded pages carry only what they use. The same approach runs through the Bubbles Auto Spa and Blue Heron Electric sites, and in each case the business owns its site and domain.
The first things we would work on, before spending more money on reach.
For tint, wraps, detailing or electrical work, the strongest photo and the phone number appear on the first screen.
Warren, Sterling Heights, Clinton Township, Shelby Township and the lakeshore communities each get a page if you do real work there.
Quote forms and booking links tested with real submissions, so a request from Roseville never disappears into an unchecked inbox.
We run Google's PageSpeed Insights on the finished site in phone mode and show you the result, the same test used on One Stop Customs.
Many local websites are built with drag-and-drop page builders. They are quick to set up, but they ship far more code than a page needs, and phones feel it first.
| Measure | Page-builder template | Hand coded by Modern Apex |
|---|---|---|
| Google phone speed score | 48 to 62Six Michigan business websites built with a popular drag-and-drop page builder, tested October 30, 2026. | 91 to 97One Stop Customs in Warren, hand coded by Modern Apex, in two tests on November 2, 2026. |
| Page size on a phone | 3.6 to 5.6 MBBuilder frameworks, widgets and plugins load on every page. | 0.6 MBOnly the code each page needs. |
| What you own | Your content, plus a theme, a builder and plugins that need licenses and updates. | The site files and the domain, outright. No builder subscription and no lock-in. |
| Editing | A drag-and-drop editor you can change yourself. | Changes go through us, or a simple editing setup we agree on before launch. |
The local market your marketing has to work in, from U.S. Census Bureau data.
Sources: U.S. Census Bureau Vintage 2024 population estimates, Small Area Income and Poverty Estimates 2023, and County Business Patterns 2023 (establishments with paid employees). Categories overlap with the business total and some small counts are withheld by the Census Bureau.
Where we can help, and where to go next.
Clear terms before any work starts. Google Ads management has a six-month initial commitment, then runs month to month with 30 days written notice.
Bring what you have today. Nick will tell you what is working, what is not and what he would change first.
Yes. Visit rickywrapsllc.com for One Stop Customs in Warren, bubblesautospa.org for Bubbles Auto Spa in St. Clair Shores and blueheronelectrical.com for Blue Heron Electric in Sterling Heights. We manage Google Ads for all three as well.
Often, yes. Customers in Macomb Township, Shelby Township or up toward Richmond and Armada search and buy differently from those in Warren or Eastpointe. If you serve both, the site should speak to each.
Most slow sites carry code they never use: builder layouts, sliders, plugins and tracking scripts loaded on every page. A hand-coded site starts empty and adds only what each page needs, so phones have far less to download.
No. We are based in Michigan, and planning happens on video or phone calls. The free 30-minute strategy call with Nick works the same way wherever your shop is.
No strings attached. Choose a time, bring your questions and leave with a clearer next move.