La Vie Chiro
Kentwood, Kent County. Chiropractic care.
Our work: Google Ads.
99 tracked conversions from Google Ads
Google Ads management in Kent County is work we know up close. Our Google Ads clients here include La Vie Chiro in Kentwood and CAMP Landscape Management in Grand Rapids, in a county of 673,002 residents in 2024 and 17,799 business establishments in 2023.
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Kentwood, Kent County. Chiropractic care.
Our work: Google Ads.
99 tracked conversions from Google Ads
Grand Rapids, Kent County. Landscape management.
Our work: Google Ads.
94 tracked conversions from Google Ads
Figures come from each client's published record, which states its reporting period and how results were measured. Past results belong to that client and are not a forecast.
Kent County grew 2.3% between 2020 and 2024, adding people to a market that was already crowded. Grand Rapids, Michigan's second largest city, had 200,117 residents in 2024, and Wyoming (78,559) and Kentwood (54,768) are big cities on their own. Contractors feel the crowd most: 1,610 construction firms and 1,003 specialty trade contractors were based here in 2023, more than any Michigan county outside Oakland, Wayne and Macomb.
Our Kent County results come from that environment. CAMP Landscape Management in Grand Rapids has a published record of 94 tracked conversions from Google Ads, and La Vie Chiro in Kentwood has 99 tracked conversions from Google Ads. Every account we run here starts with the same basics: ads limited to the areas the business serves, each service in its own campaign, and conversions that count real inquiries instead of page visits.
The county covers 849 square miles, from dense Grand Rapids neighborhoods to townships like Plainfield, Gaines and Byron. Customers in East Grand Rapids and in Byron Township may want the same service at very different budgets. We watch the cost of a booked job by community and move money toward the places that pay, rather than splitting it evenly across the whole county.
The first things we would work on, before spending more money on reach.
Target the Kent County cities and townships your crews reach in a reasonable drive, and exclude the rest.
Projects and recurring service attract different searches and budgets, so each gets its own campaign and landing page.
Track calls and forms from the ads, then record which became booked work so bidding favors real customers.
Shift spending toward your busy months and the services with open capacity, while keeping a steady base all year.
The local market your marketing has to work in, from U.S. Census Bureau data.
Sources: U.S. Census Bureau Vintage 2024 population estimates, Small Area Income and Poverty Estimates 2023, and County Business Patterns 2023 (establishments with paid employees). Categories overlap with the business total and some small counts are withheld by the Census Bureau.
Where we can help, and where to go next.
Clear terms before any work starts. Google Ads management has a six-month initial commitment, then runs month to month with 30 days written notice.
Bring what you have today. Nick will tell you what is working, what is not and what he would change first.
Our published records include CAMP Landscape Management in Grand Rapids, with 94 tracked conversions from Google Ads, and La Vie Chiro in Kentwood, with 99 tracked conversions from Google Ads. Each record states its reporting period.
Not if the budget is focused. Bidding on every Grand Rapids search spreads $1,200 a month very thin. Aimed at a few services and the communities near your shop, the same money has a real chance to produce booked work.
Yes. CAMP Landscape Management is a Kent County landscape client. Seasonal accounts need budgets planned month by month, ads that change with the season and tracking that separates maintenance contracts from one-time projects.
After a free 30-minute strategy call, you get an itemized quote within 24 hours. Management is a flat monthly fee, never a percentage of ad spend, with no setup fee. You own the ad account.
No strings attached. Choose a time, bring your questions and leave with a clearer next move.