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Marketing for Alcona County, MichiganMarketing for Alcona County businesses, from Harrisville to Hubbard Lake.

As an Alcona County marketing agency, we start with an honest fact: 10,624 people lived here in 2024, spread across townships of about a thousand residents each. Your marketing has to reach all of them, plus the people driving US 23, without wasting money.

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Leave with three priorities, whether you hire us or not.

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Published work from Michigan clients

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Figures come from each client's published record, which states its reporting period and how results were measured. Past results belong to that client and are not a forecast.

What we do for Alcona County businesses

Google Ads, websites and SEO, planned together so each one feeds the others.

Google Ads management

Search volume in a county this size is thin, so we would test a tight campaign around your best service and reach into Alpena and Iosco only if you will drive there.

Google Ads management across Michigan

Web design

A fast, hand-coded site that lists the townships and lakes you serve, shows real job photos and puts your phone number at the top of every page.

Web design across Michigan

SEO

A complete Google Business Profile, steady reviews and a page for each service, so the few local searches that do happen find you before an out-of-county company.

SEO across Michigan

Winning customers in Alcona County

Alcona County is a small market, and good marketing here starts by admitting it. The county had 10,624 residents in 2024 and 182 business establishments in 2023. Retail was the largest group at 47 locations. There were only 14 construction businesses and 9 specialty trade contractors, so a homeowner who needs a roofer or an electrician often ends up calling a company based in Alpena or Iosco County.

That gap is your opening. The population is not packed into one town. Harrisville Township (1,357 residents in 2024), Greenbush Township (1,329) and Curtis Township (1,148) were the largest communities, and the city of Harrisville itself had 457. A business that names these places on its website and in its Google Business Profile looks local to every one of them. One that only says Northern Michigan looks like it might not make the drive.

The county also grew, from 10,161 at the 2020 base to 10,624 in 2024. It has a Lake Huron shoreline along US 23 and part of the Huron National Forest inland. New residents do not have a list of trusted local names yet. They search, read reviews and call whoever looks reliable, which makes reviews and accurate hours worth more here than a large ad budget.

Alcona County by the numbers

The local market your marketing has to work in, from U.S. Census Bureau data.

Residents, 2024
10,624
Change since 2020
+4.6%
Median household income, 2023
$53,033
Business establishments, 2023
182

Largest communities, 2024 residents

  • Harrisville Township1,357
  • Greenbush Township1,329
  • Curtis Township1,148
  • Hawes Township1,121
  • Caledonia Township1,078
  • Alcona Township1,004

Local service businesses by type, 2023

  • Restaurants and other eating places16
  • Specialty trade contractors (plumbing, HVAC, electrical, roofing and more)9
  • Building and grounds services (landscaping, cleaning, pest control)7
  • Auto repair and maintenance shops3

Sources: U.S. Census Bureau Vintage 2024 population estimates, Small Area Income and Poverty Estimates 2023, and County Business Patterns 2023 (establishments with paid employees). Categories overlap with the business total and some small counts are withheld by the Census Bureau.

Serving businesses across Alcona County

Where we can help, and where to go next.

Communities

  • Harrisville Township
  • Greenbush Township
  • Curtis Township
  • Hawes Township
  • Caledonia Township
  • Alcona Township

Neighboring counties

More from Modern Apex

What working with us looks like

Clear terms before any work starts. Google Ads management has a six-month initial commitment, then runs month to month with 30 days written notice.

  • A free 30-minute call with NickTalk through your business with the founder, not a salesperson.
  • An itemized quote within 24 hoursYou see the scope and the price before you commit to anything.
  • No setup fee for Google AdsA flat monthly management fee, never a percentage of ad spend.
  • You own your accountsYour website, your domain and your Google Ads account stay in your name.

See how pricing works

Talk through your Alcona County market with Nick.

Bring your website, the services you want more of and the communities you want to reach. You will leave with three clear priorities.

Is Alcona County big enough to spend money on Google Ads?

Sometimes. With 10,624 residents in 2024, searches for any single service are limited. We look at real search volume on the call. If the numbers are too thin, we will tell you to start with your Google Business Profile and website instead of paying for clicks.

Should we target Alpena and Iosco counties too?

Only if you will take the work. Many Alcona customers already compare you against businesses from those counties, so reaching into them can make sense for trades that travel. We set the radius around your real drive time and margins.

Do you work with businesses this far north?

Yes. Modern Apex is based in Michigan and planning happens on video or phone calls, so a shop in Harrisville or Lincoln gets the same process as one near Detroit. We do not have an office in Alcona County.

What would a strategy call cover for us?

Your service area, what Google shows for your services today, and the first two or three changes worth making. The call is free, takes 30 minutes and is with Nick, the founder. If it makes sense to work together, you get an itemized quote within 24 hours.

Book My Free Strategy Call

No strings attached. Choose a time, bring your questions and leave with a clearer next move.