Nelligan's Lawn & Landscape
Howell, Livingston County. Lawn and landscape.
Our work: website.
Good Jackson County web design does part of your screening for you. When the site states where you work, which jobs you take and how you price, the calls from Blackman Township or Grass Lake are the ones worth answering. That is what our hand-coded sites are built to do, and they stay quick on a phone.
Book My Free Strategy CallFree. 30 minutes. No strings attached.
Leave with three priorities, whether you hire us or not.
Howell, Livingston County. Lawn and landscape.
Our work: website.
Okemos, Ingham County. Estate planning law.
Our work: website.
East Lansing, Ingham County. Student organization.
Our work: website.
Brighton, Livingston County. Landscaping.
Our work: Google Ads.
134 tracked conversions from Google Ads
Figures come from each client's published record, which states its reporting period and how results were measured. Past results belong to that client and are not a forecast.
The City of Jackson had 30,920 residents in 2024, but the townships around it hold more: Blackman had 25,499, Summit 22,809 and Leoni 13,821. Add villages such as Brooklyn, Concord and Grass Lake, and a Jackson County business can spend a good part of the day on the road. Every call from too far out, or for a job you do not do, costs real time.
A good website cuts those calls down. It names the communities you cover and the ones you do not, puts the jobs you want more of first with real photos, and explains what happens after someone reaches out. With 285 construction businesses and 186 specialty trade contractors in the county in 2023, customers have choices, and the ones who pick you after reading all that are ready to book.
Generic templates seldom manage this. They come out of drag-and-drop tools that many agencies still sell, tools from an earlier era of the web that favor filler sections over specific answers and load more code than a phone needs. We hand code each page around your real service area and services, so it loads quickly, screens out the wrong calls and remains your property.
The first things we would work on, before spending more money on reach.
Name the townships and villages you serve, from Summit and Leoni to Spring Arbor and Columbia, and say plainly where you stop.
Put the work you want more of first, with real photos and enough detail that a customer can tell you are a fit.
Explain your process, what an estimate involves and how you schedule, so callers arrive informed instead of shopping blind.
Calls and form requests tracked by page, so you can see whether the new pages bring better work rather than just more visits.
Many local websites are built with drag-and-drop page builders. They are quick to set up, but they ship far more code than a page needs, and phones feel it first.
| Measure | Page-builder template | Hand coded by Modern Apex |
|---|---|---|
| Google phone speed score | 48 to 62Six Michigan business websites built with a popular drag-and-drop page builder, tested October 30, 2026. | 91 to 97One Stop Customs in Warren, hand coded by Modern Apex, in two tests on November 2, 2026. |
| Page size on a phone | 3.6 to 5.6 MBBuilder frameworks, widgets and plugins load on every page. | 0.6 MBOnly the code each page needs. |
| What you own | Your content, plus a theme, a builder and plugins that need licenses and updates. | The site files and the domain, outright. No builder subscription and no lock-in. |
| Editing | A drag-and-drop editor you can change yourself. | Changes go through us, or a simple editing setup we agree on before launch. |
The local market your marketing has to work in, from U.S. Census Bureau data.
Sources: U.S. Census Bureau Vintage 2024 population estimates, Small Area Income and Poverty Estimates 2023, and County Business Patterns 2023 (establishments with paid employees). Categories overlap with the business total and some small counts are withheld by the Census Bureau.
Where we can help, and where to go next.
Clear terms before any work starts. Google Ads management has a six-month initial commitment, then runs month to month with 30 days written notice.
Bring what you have today. Nick will tell you what is working, what is not and what he would change first.
Possibly fewer of the wrong ones, which is the goal. Most owners would gladly trade a few tire-kicker calls for more requests from the right part of the county for the right kind of work.
Not always exact prices. A starting range, or a plain explanation of what drives cost, filters out mismatched calls. We help you decide what to show based on how you quote and what competitors leave unclear.
Yes. Jackson County borders both, and if those areas bring good work they deserve pages too. We plan the structure around where your profitable jobs actually come from.
Real photos of your work and crew beat anything we could buy. A phone full of job pictures is usually enough to start, and we pick the strongest and size them so pages load quickly.
No strings attached. Choose a time, bring your questions and leave with a clearer next move.