Blue Heron Electric
Sterling Heights, Macomb County. Electrical contracting.
Our work: website and Google Ads.
465 clicks from Google Ads
St. Clair County web design should read like it knows the river. Customers in Port Huron, Marysville, St. Clair, Marine City and Algonac each search for their own town and call the company that clearly works there. Our hand-coded sites load fast and name the Blue Water Area communities you actually serve.
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Sterling Heights, Macomb County. Electrical contracting.
Our work: website and Google Ads.
465 clicks from Google Ads
St. Clair Shores, Macomb County. Car wash and detailing.
Our work: website and Google Ads.
110 tracked conversions from Google Ads
Warren, Macomb County. Vehicle wraps, tint and PPF.
Our work: website and Google Ads.
146 tracked conversions from Google Ads
Figures come from each client's published record, which states its reporting period and how results were measured. Past results belong to that client and are not a forecast.
St. Clair County runs along the St. Clair River from Port Huron, where the Blue Water Bridge crosses to Ontario, down to Algonac. The county had 3,080 business establishments in 2023, and 428 of them were construction companies, with another 113 in building services such as cleaning and landscaping. For a county of 160,308 people in 2024, that is a lot of trucks chasing the same jobs.
The river towns are separate markets with separate names. Port Huron had 28,342 residents in 2024 and Marysville 9,868, the cities of St. Clair, Marine City and Algonac are smaller still, and Fort Gratiot, Port Huron and Kimball townships fill in around them. A homeowner in Marine City may pass over a company that only talks about Port Huron, even if its trucks drive through town every day.
Template websites flatten all of that. They come from builder platforms designed to fill a layout fast, an approach the web has moved past, and the layers of code they load slow every page on a phone. We hand code each page, write service-area content for the actual towns along the river and inland toward Capac and Yale, and register the site and domain to your business.
The first things we would work on, before spending more money on reach.
Port Huron, Marysville, St. Clair, Marine City and Algonac each get local detail if you work there, rather than one generic page.
Kimball, Clay and Fort Gratiot townships and towns like Capac and Yale get covered where they bring you real work.
Hand-coded pages that show what you do, where you work and your number before a visitor has time to back out.
Calls and form requests tracked by page, so you can see which towns and services produce jobs and build on what works.
Many local websites are built with drag-and-drop page builders. They are quick to set up, but they ship far more code than a page needs, and phones feel it first.
| Measure | Page-builder template | Hand coded by Modern Apex |
|---|---|---|
| Google phone speed score | 48 to 62Six Michigan business websites built with a popular drag-and-drop page builder, tested October 30, 2026. | 91 to 97One Stop Customs in Warren, hand coded by Modern Apex, in two tests on November 2, 2026. |
| Page size on a phone | 3.6 to 5.6 MBBuilder frameworks, widgets and plugins load on every page. | 0.6 MBOnly the code each page needs. |
| What you own | Your content, plus a theme, a builder and plugins that need licenses and updates. | The site files and the domain, outright. No builder subscription and no lock-in. |
| Editing | A drag-and-drop editor you can change yourself. | Changes go through us, or a simple editing setup we agree on before launch. |
The local market your marketing has to work in, from U.S. Census Bureau data.
Sources: U.S. Census Bureau Vintage 2024 population estimates, Small Area Income and Poverty Estimates 2023, and County Business Patterns 2023 (establishments with paid employees). Categories overlap with the business total and some small counts are withheld by the Census Bureau.
Where we can help, and where to go next.
Clear terms before any work starts. Google Ads management has a six-month initial commitment, then runs month to month with 30 days written notice.
Bring what you have today. Nick will tell you what is working, what is not and what he would change first.
Use both where they fit. Plenty of locals say Blue Water Area, while others search by town or county. A good site uses the words customers use and backs them up with the specific towns you serve.
If you take steady work there, yes. Customers at the south end of the county often search for their own town first, and a page with real jobs from Algonac or Clay Township shows you actually go there.
Our nearby work in Macomb County includes the websites and Google Ads for Bubbles Auto Spa in St. Clair Shores, One Stop Customs in Warren and Blue Heron Electric in Sterling Heights.
It may have been fine for getting started. For a business that depends on calls, builders load more code than a page needs, which slows phones, and the site lives inside their platform. A hand-coded site is lighter and entirely yours.
No strings attached. Choose a time, bring your questions and leave with a clearer next move.