Premier Paving
Clarkston, Oakland County. Asphalt paving.
Our work: Google Ads.
108 tracked conversions from Google Ads
Web design, SEO and Google Ads in Clarkston, MIClarkston web design and SEO for businesses that serve all of Independence Township.
Clarkston web design and SEO has to reach more than the village. Most people who search for a Clarkston business live somewhere in Independence Township, so we build fast, hand-coded sites and local pages that cover the whole area you actually drive to.
Book My Free Strategy CallFree. 30 minutes. No strings attached.
Leave with three priorities, whether you hire us or not.
Our work in and around Clarkston
Browse all client resultsDo It All Sewers
South Lyon, Oakland County. Sewer and drain service.
Our work: Google Ads.
41 tracked conversions from Google Ads
Treasured Earth
South Lyon, Oakland County. Landscaping.
Our work: Google Ads.
53 tracked conversions from Google Ads
Millers Property Service
New Hudson, Oakland County. Property services.
Our work: Google Ads.
5,498 clicks from Google Ads
Figures come from each client's published record, which states its reporting period and how results were measured. Past results belong to that client and are not a forecast.
Marketing a business in Clarkston
The City of the Village of Clarkston had 922 residents in 2024 and is the smallest city by land area in Michigan. Independence Charter Township, which surrounds it, had 37,618. So when someone searches for a Clarkston roofer or Clarkston paving, they rarely mean the village alone. They mean the subdivisions near the Sashabaw Road exit off I-75, the homes around the more than thirty named lakes the Clinton River forms, and the stretch of M-15 that becomes Ortonville Road north of downtown.
That gap is the first SEO problem we look for. Google matches a search to businesses that are relevant and close, so a site that says only Clarkston leaves out customers who think of themselves as living in Independence Township, Springfield Township, Orion Township, Waterford or Holly. We write one strong page for each core service, add service-area pages for the communities you actually want work from, and set your Google Business Profile to match. Reviews that name the job and the neighborhood make each page more convincing.
The second problem is speed. A homeowner near Pine Knob comparing three contractors on a phone gives each site a few seconds. Drag-and-drop page builders are the older way to make a site: they let anyone assemble a page, and every visitor downloads the builder's machinery to see it. When we tested six Michigan business websites built that way in October 2026, they scored between 48 and 62 out of 100 on Google's mobile PageSpeed test. One Stop Customs, a Warren shop whose site we hand coded, scored 91 to 97. Hand-coded pages send only what they need, and you own the files and the domain outright.
Our Clarkston work so far is on the ads side. Premier Paving, an asphalt paving company here, has a published record of 108 tracked conversions from its Google Ads with us. When a site and its local pages are built to match the ads, each click lands on a page that answers the next question a customer has.
What we do for Clarkston businesses
Websites, SEO and Google Ads, planned together so each one feeds the others.
Google Ads management
Target the Clarkston area township by township instead of one wide radius, give each service its own campaign and track the calls that turn into booked jobs.
Google Ads management in Oakland CountyWeb design
A hand-coded site that loads fast on a phone, names every community you serve around Clarkston and makes your phone number the first thing a visitor can tap.
Web design in Oakland CountySEO
Service pages, community pages for Independence, Springfield and Orion townships, and a Google Business Profile that all describe your business the same way.
SEO in Oakland CountyPage-builder templates versus a hand-coded site for Clarkston
Many local websites are built with drag-and-drop page builders. They are quick to set up, but they ship far more code than a page needs, and phones feel it first.
| Measure | Page-builder template | Hand coded by Modern Apex |
|---|---|---|
| Google phone speed score | 48 to 62Six Michigan business websites built with a popular drag-and-drop page builder, tested October 30, 2026. | 91 to 97One Stop Customs in Warren, hand coded by Modern Apex, in two tests on November 2, 2026. |
| Page size on a phone | 3.6 to 5.6 MBBuilder frameworks, widgets and plugins load on every page. | 0.6 MBOnly the code each page needs. |
| What you own | Your content, plus a theme, a builder and plugins that need licenses and updates. | The site files and the domain, outright. No builder subscription and no lock-in. |
| Editing | A drag-and-drop editor you can change yourself. | Changes go through us, or a simple editing setup we agree on before launch. |
Clarkston and Oakland County by the numbers
The local market your marketing has to work in, from U.S. Census Bureau data. The City of the Village of Clarkston (922 residents, 2024) sits inside Independence Charter Township (37,618). Businesses that say "Clarkston" usually serve the whole Independence Township area.
- Residents, 2024
- 1,296,888
- Change since 2020
- +1.8%
- Median household income, 2023
- $92,230
- Business establishments, 2023
- 39,792
Largest communities, 2024 residents
- Troy89,209
- Farmington Hills84,173
- Rochester Hills78,330
- Southfield76,874
- Waterford Township70,538
- Novi67,675
Local service businesses by type, 2023
Sources: U.S. Census Bureau Vintage 2024 population estimates, Small Area Income and Poverty Estimates 2023, and County Business Patterns 2023 (establishments with paid employees). Categories overlap with the business total and some small counts are withheld by the Census Bureau.
Serving Clarkston and nearby
Where we can help, and where to go next.
Nearby communities
- Waterford
- Springfield Township
- Orion Township
- Holly
More in Oakland County
Across Michigan
What working with us looks like
Clear terms before any work starts. Google Ads management has a six-month initial commitment, then runs month to month with 30 days written notice.
- A free 30-minute call with NickTalk through your business with the founder, not a salesperson.
- An itemized quote within 24 hoursYou see the scope and the price before you commit to anything.
- No setup fee for Google AdsA flat monthly management fee, never a percentage of ad spend.
- You own your accountsYour website, your domain and your Google Ads account stay in your name.
Talk through your Clarkston business with Nick.
Bring your website and the services you want to grow. You will leave with three clear priorities.
Should my site say Clarkston or Independence Township?
Both. Customers use Clarkston as the everyday name, while maps, permits and some searchers use the township. We lead with Clarkston in the main headings and name Independence Township, plus the nearby communities you serve, on the pages built for them.
Why does a page-builder site load slower on a phone?
The builder brings its own code for sliders, animations and layout tools to every page, whether the page uses them or not. The six page-builder sites we tested in October 2026 weighed 3.6 to 5.6 MB per page. The hand-coded One Stop Customs page we tested weighs 0.6 MB.
Do you meet with Clarkston clients in person?
Planning happens on video or phone calls, which keeps the work moving without anyone losing an afternoon to driving. Nick Radachy, our founder, takes every strategy call himself.
Can you help if we only need SEO and like our current site?
Yes. We can start with your Google Business Profile, your service pages and the technical problems that hold a site back, then tell you plainly if the site itself turns out to be the limit.
What does a new site or an SEO plan cost?
It depends on how many services and communities the work has to cover. After a free 30-minute strategy call you get an itemized quote within 24 hours, and you own the finished site and your domain.
No strings attached. Choose a time, bring your questions and leave with a clearer next move.