Kitchens
Example search“Kitchen remodeling company”
Project examples, design responsibilities, and consultation steps.
Google Ads for RemodelersGet found for the renovations you want to build.
Kitchens, bathrooms and whole-home renovations call for different searches, portfolios and inquiry questions. We tailor your ads to the projects you want, your minimum scope, service area and available build schedule.
Book My Free Strategy CallFree. 30 minutes. No strings attached.
Leave with three priorities, whether you hire us or not.
Daniel BensonWebsite client, Michigan Trust and Estate
“He is thorough, responsive, and attentive to detail throughout the entire process.”Read the full review
A closer look at your campaign.
Explore the approach before you book your free strategy call.
Search targeting
How the campaign is structured around the services you want to sell.
Explore the targeting↗Landing pages
How the page helps the right customer take the next step.
See the page approach↗Inquiry economics
How job value and lead quality shape a workable advertising budget.
Explore the numbers↗Which customer searches belong in the campaign?
Each service needs its own search strategy and a page that answers the customer’s next question.
Bathrooms
Example search“Bathroom remodeling contractor”
Accepted renovation scope and the information needed to discuss a project.
Basements or whole-home work
Example search“Basement remodeling contractor”
Project type, planning process, and relevant completed work.
Illustrative searches, not search-volume estimates.
A campaign built for the work you accept
A whole-home renovation buyer needs different examples and expectations from someone planning a bathroom update. We build service-specific targeting and pages that explain project fit before your team spends time on an estimate.
The campaign decisions we make first
Build service groups around the renovations you want to sell and the territories where you can manage projects. A full design-and-build offer should not be mixed casually with handyman repairs. Ad copy can explain the process and show fit without inventing a project price. If the company uses verified minimums or defined service packages, make those clear on the page. Keep estimator and design capacity in view when deciding how much demand to pursue.
What a useful customer landing page needs
Use original project photos with an explanation of what changed, the services provided, and any scope limits that matter. Ask about project type, location, approximate timing, and a budget range only when it serves a real qualification process. Explain what happens after submission and whether the next step is a call or site consultation. Do not imply that a concept image is completed client work or that every inquiry receives a detailed design for free.
Judge the work behind the inquiry
Renovation sales often unfold through several decisions. Track initial fit, consultation, proposal, signed scope, and completed work instead of attributing all value to the first form. Review acquisition cost using contribution and a realistic sales lag. A month of new inquiries may produce signed projects later. Keep disqualification reasons such as repair-only requests or unsupported project types separate from prospects who were suitable but chose another contractor.
Use the lead-cost calculator to test your own job-value and close-rate assumptions. It is a scenario tool, not a performance forecast.
Where we check for mismatched searches
Inspect DIY plans, design software, jobs, materials shopping, small repairs, and requests outside the company's scope. Cost research deserves context because a serious renovation buyer often compares budgets before speaking with a contractor. The better filter may be a clearly explained service model rather than excluding every pricing query. Keep research traffic visible so it cannot quietly absorb the budget intended for consultation-ready homeowners.
What working with Modern Apex includes
We connect search targeting, ad messages, customer landing pages, and inquiry measurement. The starting plan identifies the services and territory to pursue, the information needed for a useful request, and the records required to evaluate outcomes. Your fee and scope are discussed before work starts.
Review the published engagement terms and our portfolio. Portfolio records describe the named businesses and reporting periods shown; the campaign approach on this page does not claim an unverified result for this industry.
Questions before planning the account
Can you focus on kitchens and bathrooms only?
Yes. We can make those services the center of the keyword plan, page examples, and qualification. Other remodeling searches should not dilute the offer unless you choose to pursue them.
Should we count a design consultation as a sold job?
No. It is an intermediate stage. A useful report distinguishes consultations, accepted proposals, and completed work so the campaign is judged against the actual sales process.
Prepare for a useful campaign review
What kind of project would make room in your schedule?
Bring your website and ideal project scope. We will work through the first changes worth making.
Is this really free, with no obligation?
Yes. The 30-minute strategy call is free. There is no payment, contract or obligation to hire Modern Apex. We will talk through your next three priorities. If you want help implementing them, we can explain the scope and fees.
What if I am not running Google Ads yet?
Bring your website, service area and the jobs you want more of. We can work through a starting plan. If you already advertise, bring your campaign questions or share your screen. You do not need to hand over account access to book.
What will I leave with?
A clearer view of the services to prioritize, the gaps between your ads and customer inquiries, and three next steps to focus on. We will also talk through whether your goals and budget are a fit.
No strings attached. Choose a time, bring your questions and leave with a clearer next move.