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Case study · Fabianna Laby, PsyD

972 clicks of high-intent traffic, driven from Google.

Fabianna L. Laby, PsyD is an Austin, Texas psychologist offering individual therapy, couples counseling, divorce and co-parenting support, and group psychotherapy focused on relationship patterns and personal growth. We run their Google Ads. Here is the month-by-month, straight from the account.

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The work · Feb '25 to Jul '25

Every bar is one month of clicks we drove from Google search.

0
Feb '25
Clicks driven
First month · Feb '25 Clicks are real visits we sent from Google to their site. Best month · 221 clicks in Feb '25
The funnel, by the numbers

Real account. Real numbers.

32,869
Times shown in Google
972
Clicks driven
21
Tracked conversions
$6,034
Ad spend managed
Figures pulled straight from the Google Ads account, Feb '25 to Jul '25. Impressions are the times their ad appeared in Google, clicks are real visits we drove to their site, and conversions are the calls and form leads tracked in the account. No revenue estimates, no projections.

Before we optimize anything, we make sure every conversion is actually tracked. The count above is not a projection or an industry benchmark, it is what the account recorded. If we cannot measure it, we do not claim it.

Spend gets re-allocated against real performance, toward the searches that convert and away from the ones that waste money. A senior operator runs the account, not an autopilot. That is the difference between presence and progress.

Your turn

Want numbers like these on your account?

A 15-minute call. We pull up your Google Ads account live, run the wasted-spend report, and tell you the top three wins. You walk away with the audit either way.

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