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Case study · Dynagen Lending

A 17-day ad-credit blitz that became a standing partnership.

A Michigan lending firm had $6,000 in ad credit and a 17-day window. We rebuilt the campaign from scratch and ran it at $353 a day. Scroll to watch the credit deploy.

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Nick at his desk with a Modern Apex mug, whiteboard with planning notes in the background
The weekly review
What started as a one-off blitz is now a standing weekly partnership.
The blitz · 17 days

$6,000 in ad credit, deployed at $353 a day.

$0
Day 0 of 17
Ad credit deployed
Day 1 · rebuilt from scratch $353/day, re-allocated each morning against yesterday's data. Day 17 · $6,000 deployed
The blitz, by the numbers

A time-boxed promo, run like a partnership.

Every dollar of the credit was rebuilt onto a fresh campaign and managed day by day, not set and forgotten.

$6,000
Ad credit deployed
17
Day promo window
$353
Per day, sustained
Weekly
Standing review now
Engagement ongoing · outcome metrics under client NDA, shared on the strategy call

Dynagen came to us with $6,000 in Google ad credit and a 17-day window to use it. The easy move is to point the credit at whatever campaign already exists and let it burn.

We did the opposite. Before a dollar went out the door, we rebuilt the campaign from scratch: new structure, fresh conversion tracking, a clean negative-keyword list. A time-boxed promo deserves the same foundation as a long-term account, because the credit only pays off if the plumbing underneath it is right.

Across the 17 days we held a sustained $353/day pace, the spend that turns $6,000 of credit into 17 days of consistent presence rather than one expensive weekend.

Each morning we re-allocated against the previous day's data: shifting budget toward the terms that converted, cutting the ones that did not. A promo blitz is usually a set-and-forget affair. We ran this one like a live account.

The blitz generated enough lift that the conversation changed. What was scoped as a one-off, 17-day promotional window turned into a standing weekly partnership, with a recurring review where we walk the account together.

That is the whole thesis: do the time-boxed work well enough that the client never wants to go back to doing it without you. The specific outcome numbers live under NDA. We will walk you through them on a call.

Your turn

Sitting on ad credit or a budget you're not sure how to deploy?

A 15-minute call. We pull up your account live, run the wasted-spend report, and tell you the top three wins. You walk away with the audit either way.

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